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Waterfall Chart
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97
The chart uses a dual-axis approach to correlate fiscal policy with economic growth.2012 Bond Cap Internet Trends 2012 · Mary Meeker
Consulting deck VC research Beat · Action1 hit
14
The chart illustrates the massive increase in infrastructure investment by major tech firms over a 15-year period.2016 Benedict Evans 2016 Mobile is Eating the World · Benedict Evans
Consulting deck Independent analyst Beat · First LayerLoop · Tale Two Worlds1 hit
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The chart uses a bracket annotation to compare the cumulative investment of 1980-2009 ($20T+) vs 2010-2015 ($21T+).2016 Bond Cap Internet Trends 2016 · Mary Meeker
Consulting deck VC research Beat · Situation & ContextLoop · Pattern Hunter1 hit
123
The slide uses Google Trends data as a proxy for voice search adoption.2016 Bond Cap Internet Trends 2016 · Mary Meeker
Consulting deck VC research Beat · Solution & ApproachLoop · Why Now1 hit
196
The chart uses a dual-axis approach to visualize the 'scissors' effect of rising demand and falling costs.2016 Bond Cap Internet Trends 2016 · Mary Meeker
Consulting deck VC research Beat · Impact & Next StepsLoop · Domino Effect1 hit
13
The chart illustrates the shift from desktop-dominated to mobile-inclusive advertising spend.2017 Bond Cap Internet Trends 2017 · Mary Meeker
Consulting deck VC research Beat · The Facts (What)Loop · So What Cascade1 hit
33
The slide illustrates the financial success of Google's business model based on search advertising.2017 Bond Cap Internet Trends 2017 · Mary Meeker
Consulting deck VC research Beat · The Facts (What)Loop · Domino Effect1 hit
66
The chart combines a bar chart for absolute volume and a line chart for Y/Y growth percentage.2017 Bond Cap Internet Trends 2017 · Mary Meeker
Consulting deck VC research Beat · The Facts (What)Loop · Aha Moment1 hit
145
The chart illustrates the monetization model where fan engagement directly scales the prize pool.2017 Bond Cap Internet Trends 2017 · Mary Meeker
Consulting deck VC research Beat · The Facts (What)1 hit
157
Data source: Recording Industry Association of America. Part of Kleiner Perkins Internet Trends 2017 report.2017 Bond Cap Internet Trends 2017 · Mary Meeker
Consulting deck VC research Beat · The Facts (What)Loop · Before After1 hit
211
Part of the Kleiner Perkins Internet Trends 2017 report.2017 Bond Cap Internet Trends 2017 · Mary Meeker
Consulting deck VC research Beat · The Facts (What)Loop · Zoom In1 hit
245
The chart compares the weighted average cost of 1GB of data for industry incumbents against the significantly lower price offered by Reliance Jio in March 2017.2017 Bond Cap Internet Trends 2017 · Mary Meeker
Consulting deck VC research Beat · The Facts (What)Loop · David Goliath1 hit
20
The chart uses a non-standard waterfall layout to compare spending categories.2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What IsLoop · Build Up1 hit
14
The chart uses a waterfall format to aggregate supply from various pharmaceutical companies.2020 Benedict Evans 2020 December The Great Unbundling · Benedict Evans
Consulting deck Independent analyst Beat · Surface ObservationLoop · Pattern Hunter1 hit
49
The chart shows how ad spend is eroded by various intermediaries (Agency, DSP, Demand side tech, Unknown, SSP, Supply side tech) before reaching the publisher.2020 Benedict Evans 2020 December The Great Unbundling · Benedict Evans
Consulting deck Independent analyst Beat · Deeper LayerLoop · Myth Buster1 hit
56
The red arrow indicates the magnitude of the swing from negative cash flow in 2019 to positive in 2020.2020 Benedict Evans 2020 December The Great Unbundling · Benedict Evans
Consulting deck Independent analyst Beat · Deeper LayerLoop · Pattern Hunter1 hit
78
The chart uses color (red) to distinguish SpaceX vehicles from legacy launch providers.2020 Benedict Evans 2020 December The Great Unbundling · Benedict Evans
Consulting deck Independent analyst Beat · Deeper LayerLoop · Pattern Hunter1 hit
100
The chart illustrates the rapid adoption of fintech in China, effectively bypassing traditional payment infrastructure.2020 Benedict Evans 2020 December The Great Unbundling · Benedict Evans
Consulting deck Independent analyst Beat · Core InsightLoop · Pattern Hunter1 hit
25
2020 Benedict Evans 2020 January Shoulders of Giants2020 Benedict Evans 2020 January Shoulders of Giants · Benedict Evans
Consulting deck Independent analyst Beat · What Is (Part 3)1 hit
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The slide is a visual demonstration of a digital product/tool launch.2021 Bessemer Venture Partners State of Cloud 2021 · Bessemer Venture Partners
Consulting deck VC research Beat · The Facts (What)Loop · Pattern Hunter1 hit
31
The chart illustrates a rapid acceleration in warehouse expansion starting around 2019.2022 Benedict Evans 2022 The New Gatekeepers · Benedict Evans
Consulting deck Independent analyst Beat · The Implications (So What)Loop · Aha Moment1 hit
19
The slide uses a process-oriented layout to show the evolution of AI adoption over time.2024 Executive Perspectives Unlocking Impact from AI · BCG
Consulting deck Strategy consulting Beat · Evidence & ProofLoop · Three Horizons1 hit
27
The chart illustrates the significant increase in capital expenditure relative to free cash flow for major tech companies, attributed to AI investments.2025 Benedict Evans 2025 Autum AI eats the world · Benedict Evans
Consulting deck Independent analyst Beat · Rising ActionLoop · Pattern Hunter1 hit
28
The chart highlights the significant increase in capital leases for hyperscalers, particularly in recent years.2025 Benedict Evans 2025 Autum AI eats the world · Benedict Evans
Consulting deck Independent analyst Beat · Rising ActionLoop · Pattern Hunter1 hit
03
The slide uses a process diagram to illustrate the 'AI effect' where successful technologies lose their 'AI' label over time.2025 Benedict Evans 2025 Spring AI eats the world · Benedict Evans
Consulting deck Independent analyst Beat · The Facts (What)Loop · Why Now1 hit
27
The slide uses a process flow to contrast the nature of tasks and predictability across three software generations.2025 Benedict Evans 2025 Spring AI eats the world · Benedict Evans
Consulting deck Independent analyst Beat · The Implications (So What)Loop · Tale Two Worlds1 hit
09
The slide uses a waterfall-style logic to bridge revenue to EBIT, highlighting GenAI-driven efficiency gains.2025 Executive Perspectives Consumer AI First Companies Win the Future · BCG
Consulting deck Strategy consulting Beat · Problem & ComplicationLoop · Waterfall Value1 hit
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The chart uses a waterfall structure to show the additive impact of efficiency levers on marketing ROI.2025 Executive Perspectives Future of Marketing with GenAI · BCG
Consulting deck Strategy consulting Beat · Evidence & ProofLoop · Waterfall Value1 hit
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Illustrative BCG case example.2025 Executive Perspectives Future of Marketing with GenAI · BCG
Consulting deck Strategy consulting Beat · Evidence & ProofLoop · Zoom In1 hit
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The chart uses a waterfall structure to show cumulative impact.2025 Executive Perspectives Unlocking the Value Potential of AI · BCG
Consulting deck Strategy consulting Beat · Evidence & ProofLoop · Waterfall Value1 hit