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The slide uses a rhetorical question and a visual hook to transition to the next section.2013 Benedict Evans 2013 Mobile is Eating the World · Benedict Evans
Consulting deck Independent analyst Beat · The Facts (What)Loop · Tale Two Worlds1 hit
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The slide uses a visual metaphor to represent a starting point.2015 Benedict Evans 2015 Mobile is Eating the World · Benedict Evans
Consulting deck Independent analyst Beat · Surface ObservationLoop · Before After1 hit
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Part of a 'before/after' narrative sequence.2015 Benedict Evans 2015 Mobile is Eating the World · Benedict Evans
Consulting deck Independent analyst Beat · Surface ObservationLoop · Before After1 hit
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The chart illustrates the impact of the mobile shift on Microsoft's market share.2015 Benedict Evans 2015 Mobile is Eating the World · Benedict Evans
Consulting deck Independent analyst Beat · First LayerLoop · Pattern Hunter1 hit
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Uses a timeline-like progression to illustrate the increasing efficiency of software startups.2015 Benedict Evans 2015 Mobile is Eating the World · Benedict Evans
Consulting deck Independent analyst Beat · Deeper LayerLoop · Pattern Hunter1 hit
41
The chart illustrates the disruption of the camera market by digital technology and subsequent smartphone adoption.2015 Benedict Evans 2015 Mobile is Eating the World · Benedict Evans
Consulting deck Independent analyst Beat · Core InsightLoop · Pattern Hunter1 hit
27
The chart compares two different metrics (computing capacity vs smartphones) across two different time periods, showing a significant change in the relative share of the USA vs Europe.2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What Could BeLoop · Tale Two Worlds1 hit
41
The slide uses a chevron-style transition to imply a progression or shift in business models over time.2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What IsLoop · Myth Buster1 hit
62
This slide uses a simple temporal progression framework to frame the shift in digital transformation focus.2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What Could BeLoop · Pattern Hunter1 hit
85
The slide uses a process flow to show the progression of value and market size potential.2018 Benedict Evans 2018 The End of the Beginning · Benedict Evans
Consulting deck Independent analyst Beat · What Could BeLoop · Pattern Hunter1 hit
75
2020 Benedict Evans 2020 December The Great Unbundling2020 Benedict Evans 2020 December The Great Unbundling · Benedict Evans
Consulting deck Independent analyst Beat · Deeper LayerLoop · Pattern Hunter1 hit
94
The chart illustrates a shift in technology adoption within the Chinese smartphone manufacturing sector.2020 Benedict Evans 2020 December The Great Unbundling · Benedict Evans
Consulting deck Independent analyst Beat · Core InsightLoop · Tale Two Worlds1 hit
129
The slide contrasts the high cost of historical air travel with the massive growth in volume over time.2020 Benedict Evans 2020 December The Great Unbundling · Benedict Evans
Consulting deck Independent analyst Beat · ImplicationsLoop · Precedent1 hit
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The slide uses two red circles to represent the 'tax' paid by companies to platforms like Amazon and Google.2020 Benedict Evans 2020 January Shoulders of Giants · Benedict Evans
Consulting deck Independent analyst Beat · What Is (Part 3)1 hit
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The slide uses a simple visual comparison to show that digital-native companies and traditional retailers both rely on paid placement.2020 Benedict Evans 2020 January Shoulders of Giants · Benedict Evans
Consulting deck Independent analyst Beat · What Is (Part 3)1 hit
76
The image is a famous 1906 political cartoon depicting 'The Beef Trust' in response to Upton Sinclair's 'The Jungle'.2020 Benedict Evans 2020 January Shoulders of Giants · Benedict Evans
Consulting deck Independent analyst 1 hit
109
The slide uses a 'before-after' or 'comparison' style layout to show identical compliance messages from two different publishers.2020 Benedict Evans 2020 January Shoulders of Giants · Benedict Evans
Consulting deck Independent analyst 1 hit
08
Uses a simple linear process diagram to contrast the three eras of the web.2021 Benedict Evans 2021 Three Steps to the Future · Benedict Evans
Consulting deck Independent analyst Beat · Surface ObservationLoop · Pattern Hunter1 hit
31
The chart illustrates the 'long fuse' of technology adoption.2021 Benedict Evans 2021 Three Steps to the Future · Benedict Evans
Consulting deck Independent analyst Beat · Surface ObservationLoop · Precedent1 hit
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The chart illustrates the decline of Live TV and the rise of Subscription streaming and YouTube.2021 Benedict Evans 2021 Three Steps to the Future · Benedict Evans
Consulting deck Independent analyst Beat · Deeper LayerLoop · Domino Effect1 hit
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2022 Benedict Evans 2022 The New Gatekeepers2022 Benedict Evans 2022 The New Gatekeepers · Benedict Evans
Consulting deck Independent analyst Beat · The Facts (What)Loop · Pattern Hunter1 hit
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Includes a data break in 1964 due to a definition change.2022 Benedict Evans 2022 The New Gatekeepers · Benedict Evans
Consulting deck Independent analyst Beat · The Implications (So What)Loop · Tale Two Worlds1 hit
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The chart illustrates the structural shift in advertising spend from traditional media to digital platforms.2022 Benedict Evans 2022 The New Gatekeepers · Benedict Evans
Consulting deck Independent analyst Beat · The Implications (So What)Loop · Aha Moment1 hit
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The chart illustrates the disruption of the physical rental market by digital streaming services.2022 Benedict Evans 2022 The New Gatekeepers · Benedict Evans
Consulting deck Independent analyst Beat · The Implications (So What)Loop · Before After1 hit
10
Uses a 'Before-After' framework to illustrate the impact of GenAI on creative workflows.2025 Executive Perspectives Future of Marketing with GenAI · BCG
Consulting deck Strategy consulting Beat · Evidence & ProofLoop · Zoom In1 hit
22
The slide uses a table structure to map capability shifts to strategic outcomes.2025 Executive Perspectives Future of Marketing with GenAI · BCG
Consulting deck Strategy consulting Beat · Impact & Next StepsLoop · Maturity Curve1 hit
10
The slide outlines a transformation framework for AI adoption.2025 Executive Perspectives Move Fast Scale Smart AI First Companies Win the Future · BCG
Consulting deck Strategy consulting Beat · Solution & ApproachLoop · Issue Tree1 hit
27
Uses a before/after comparison framework to illustrate the shift from process automation to outcome-based agentic design.2025 Executive Perspectives Unlocking Impact from AI · BCG
Consulting deck Strategy consulting Beat · Evidence & ProofLoop · Mece Breakdown1 hit
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The chart is illustrative, showing AI as an additive layer to traditional cost levers.2025 Executive Perspectives Unlocking Impact from AI Driving Sustaingable Cost Advantage with AI · BCG
Consulting deck Strategy consulting Beat · Problem & ComplicationLoop · Why Now1 hit
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Includes a sketch-style diagram of a factory floor with various AI integration points.2025 Executive Perspectives Unlocking the Value Potential of AI · BCG
Consulting deck Strategy consulting Beat · Problem & ComplicationLoop · Why Now1 hit