2015 Benedict Evans 2015 Mobile is Eating the World

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Slide schematic 3/3

image 1/1 source-note 1/1 title 1/1

Components 3

photo source-note headline

Tools 4

Payoff loop · 80%

Resolves the '...to this' ellipsis from prior slide

Before-After-Bridge slide · 80%

title/headline: ... To this

Contrast Principle slide · 88%

Pays off the visual contrast set up on p12

Photo of villager with smartphone outside thatched hut

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Frameworks 1

before-after-framing 90%

The slide uses a '... To this' title to signal a transition from a previous state to a new state.

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