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Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "f79ca78e-20b2-4852-82c0-a0b51e708c21", "evidence": "title/action-title: Tech is outgrowing the tech industry", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 0.9, "extraction": { "at": "2026-07-16 21:58:46.933372+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 54, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Closing Techniques", "slug": "closing-techniques", "status": "active", "bestFor": null, "canonId": "019dd956-af13-774b-a4fd-7db0a3a88d51", "version": 1, "bodyDocId": null, "description": "Strong endings: Callback, challenge, vision, clear CTA, memorable line", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-1b09-7403-ac58-17d2bf40b535", "evidence": "Callback to the opening thesis as closing line", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:34.412134+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 54, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Core Message Extraction", "slug": "core-message-extraction", "status": "active", "bestFor": "Any slide that carries an argument or finding. 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Tech is outgrowing the tech industry.'", "pageRefs": null, "priority": null, "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "confidence": 85, "extraction": { "at": "2026-04-29 13:07:34.412134+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 54, "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.", "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.", "cardinality": null, "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest." } ], "frameworks": [ { "matchId": "3464ede2-c47d-4758-9ca5-edc1d354adf4", "evidence": "The slide uses the phrase 'We go from this...' to establish a starting point for a subsequent change or comparison.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 17:40:22.279+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 12, "frameworkName": "before-after-framing" }, { "matchId": "df65e400-0458-4d29-b2c2-c4c5310e0690", "evidence": "The slide uses a '... To this' title to signal a transition from a previous state to a new state.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 17:40:20.377+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 13, "frameworkName": "before-after-framing" }, { "matchId": "081570f9-14b6-46d5-a8ae-5f0e4f76604f", "evidence": "The slide uses a table to contrast 'Old' vs 'New' industry leaders.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 17:40:21.048+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 21, "frameworkName": "comparison_frame" }, { "matchId": "019dd95a-1d21-7467-a468-49b3c51f6d5d", "evidence": "Table with explicit 'Old' and 'New' column headers across three rows", "framework": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:34.940444+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 21, "frameworkName": "Old vs New Comparison Matrix" }, { "matchId": "ba128cb8-d185-4cf6-8b2e-ea8c4fbd4b76", "evidence": "Three-stage chevron flow diagram", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 17:40:22.017+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 22, "frameworkName": "process" }, { "matchId": "c225c8bd-0ca5-4426-bb9e-8a19bc4be2cb", "evidence": "The slide breaks down a sentence into its constituent parts to challenge the validity of the terms.", "framework": null, "confidence": 0.8, "extraction": { "at": "2026-05-02 17:40:25.341+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 27, "frameworkName": "deconstruction" }, { "matchId": "9313c27d-5642-42a7-87cb-69d46c02c456", "evidence": "The slide presents a linear progression of cause and effect (A leads to B leads to C).", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 17:40:24.312+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 29, "frameworkName": "causal-chain" }, { "matchId": "669b867d-9478-4e86-9990-bf1221f32a16", "evidence": "Uses a multiplication equation to explain the drivers of a market opportunity.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 17:40:22.003+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 30, "frameworkName": "causal-chain" }, { "matchId": "019dd95a-1d21-7467-a468-4c7945602f83", "evidence": "Visual 'scale x sophistication = vastly bigger opportunity' formula", "framework": null, "confidence": 75, "extraction": { "at": "2026-04-29 13:07:34.940444+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 30, "frameworkName": "Multiplier Equation (A x B = C)" }, { "matchId": "2d125218-b3a1-4b80-98e4-4bec4142b28c", "evidence": "Sequential progression of business metrics over time", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 17:40:21.977+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 33, "frameworkName": "timeline" }, { "matchId": "019dd95a-1d21-7467-a468-513e260a3dda", "evidence": "Title 'Three phases of technology deployment' with three staged chevrons", "framework": null, "confidence": 78, "extraction": { "at": "2026-04-29 13:07:34.940444+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 43, "frameworkName": "Maturity Model" }, { "matchId": "7f1ea8d4-bb3e-4f40-a02c-cbb862b6b4f9", "evidence": "Three-stage chevron flow diagram", "framework": null, "confidence": 0.8, "extraction": { "at": "2026-05-02 17:40:23.308+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 43, "frameworkName": "process" }, { "matchId": "578cc138-374f-4dff-b1d5-e8a1618bc566", "evidence": "The slide compares two sets of companies against their underlying enabling technologies.", "framework": null, "confidence": 0.8, "extraction": { "at": "2026-05-02 17:40:23.58+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 45, "frameworkName": "comparison-frame" }, { "matchId": "915bd53c-ac0f-4033-bbbd-8395db3a32b6", "evidence": "Contrasts the '10 years ago' model with the current 'mobile scale' model.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 17:40:24.203+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 49, "frameworkName": "before-after-framing" }, { "matchId": "8b6ba9c7-75d7-490c-ac7b-98d31c64d912", "evidence": "The chart illustrates the decline in cultural attention (mentions) as a technology matures and becomes ubiquitous.", "framework": null, "confidence": 0.85, "extraction": { "at": "2026-05-02 17:40:24.297+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 50, "frameworkName": "technology-adoption-lifecycle" } ], "patterns": [] }, "storymakers": { "model": "claude-cli-sonnet-4.6", "backend": null, "rawJson": { "arc": { "id": 12, "slug": "onion", "beats": [ { "name": "Surface Observation", "end_page": 13, "evidence": "Section 'Mobile is making technology universal' — adoption / scale data (p3-13)", "position": 1, "start_page": 3 }, { "name": "First Layer", "end_page": 22, "evidence": "Section 'Mobile remakes the tech industry' — supply chain & platform shift", "position": 2, "start_page": 14 }, { "name": "Deeper Layer", "end_page": 33, "evidence": "Section 'Mobile remakes the internet' — apps, sensors, dev costs", "position": 3, "start_page": 23 }, { "name": "Core Insight", "end_page": 41, "evidence": "Section 'Mobile dominates our attention' — screens, photos, comms", "position": 4, "start_page": 34 }, { "name": "Implications", "end_page": 54, "evidence": "Section 'Tech outgrows tech' — Amazon zoom + Steel/Software analogies", "position": 5, "start_page": 42 } ], "evidence": "Deck peels successive layers of one thesis ('mobile is eating the world') from adoption (p4-13) -> industry (p14-22) -> internet (p23-33) -> attention (p34-41) -> core implication 'tech outgrows tech' (p42-54).", "confidence": 78 }, "loops": [ { "id": 2, "slug": "02-pattern-hunter", "end_page": 11, "evidence": "Sequential charts on online growth, forecast, $35 Android all support one inductive conclusion", "position": 1, "objective": "Stack growth & affordability data points to support 'everyone has a 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mobile dwarfs legacy media", "confidence": 80, "start_page": 35 }, { "id": 6, "slug": "06-zoom-in", "end_page": 49, "evidence": "p43 introduces three-phase framework; p46-49 dive into Amazon as the prototype 'company built around tech'", "position": 6, "objective": "From 'three phases of tech' framework zoom into Amazon as exemplar", "confidence": 75, "start_page": 43 }, { "id": 8, "slug": "08-analogy", "end_page": 54, "evidence": "p50 'When tech is fully adopted, it disappears' then Steel -> Computerization -> Software parallel", "position": 7, "objective": "Steel / computerization analogies show software 'disappears' into all industries", "confidence": 85, "start_page": 50 } ], "slide_tools": [ { "tools": [ { "id": 165, "slug": "picture-superiority-effect", "layer": "Slide", "evidence": "Cover relies on photographic image, minimal text", "confidence": 70 }, { "id": 123, "slug": "opening-hooks", "layer": "Slide", "evidence": "Provocative title 'Mobile is eating the world' as hook", "confidence": 65 } ], "page_number": 1 }, { "tools": [ { "id": 153, "slug": "core-message-extraction", "layer": "Slide", "evidence": "Whole deck thesis compressed into 5-word title", "confidence": 85 }, { "id": 6, "slug": "big-idea-formula", "layer": "Block", "evidence": "Title states POV + stake in <20 words ('mobile is eating the world')", "confidence": 80 }, { "id": 121, "slug": "metaphor-analogy", "layer": "Slide", "evidence": "Metaphor 'eating the world' frames the entire deck", "confidence": 78 } ], "page_number": 2 }, { "tools": [ { "id": 89, "slug": "anaphora", "layer": "Loop", "evidence": "Each section divider opens with 'Mobile is/remakes/dominates...'", "confidence": 72 }, { "id": 116, "slug": "chunking", "layer": "Loop", "evidence": "Section divider chunks deck into discrete narrative blocks", "confidence": 70 } ], "page_number": 3 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title 'Growth into the bubble' frames the chart", "confidence": 75 }, { "id": 129, "slug": "chart-selection-guide", "layer": "Slide", "evidence": "Bar chart used for time-series growth", "confidence": 75 }, { "id": 74, "slug": "inductive-reasoning", "layer": "Loop", "evidence": "First evidence brick in pattern-hunter loop on adoption", "confidence": 72 } ], "page_number": 4 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "'Growth since the bubble' states the insight not the topic", "confidence": 78 }, { "id": 129, "slug": "chart-selection-guide", "layer": "Slide", "evidence": "Bar chart comparing online users vs smartphones across years", "confidence": 80 }, { "id": 158, "slug": "von-restorff-effect", "layer": "Slide", "evidence": "Single orange smartphone bar stands out against grey 'people online' bars", "confidence": 75 }, { "id": 130, "slug": "color-strategy", "layer": "Slide", "evidence": "Orange reserved for the 'new' variable (smartphones); grey for legacy", "confidence": 75 } ], "page_number": 5 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "'Growth into the future - everyone' states the projected insight", "confidence": 75 }, { "id": 119, "slug": "so-what-test", "layer": "Slide", "evidence": "Callout '1bn more people online due to smartphones' answers so-what", "confidence": 70 } ], "page_number": 6 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "'The end of the unconnected' states the conclusion", "confidence": 75 }, { "id": 129, "slug": "chart-selection-guide", "layer": "Slide", "evidence": "Time-series chart on internet penetration", "confidence": 70 } ], "page_number": 7 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title IS the insight: 'By 2020 80% of adults on earth will have a smartphone'", "confidence": 88 }, { "id": 154, "slug": "concrete-language", "layer": "Slide", "evidence": "Specific numbers '80%' and date '2020'", "confidence": 80 } ], "page_number": 8 }, { "tools": [ { "id": 154, "slug": "concrete-language", "layer": "Slide", "evidence": "'iPhone 6 has 625x more transistors than a 1995 Pentium' — vivid concrete comparison", "confidence": 88 }, { "id": 152, "slug": "unexpected-pattern", "layer": "Slide", "evidence": "Surprising 625x figure breaks expectation", "confidence": 80 }, { "id": 121, "slug": "metaphor-analogy", "layer": "Slide", "evidence": "'Pocket supercomputer' analogy in callout", "confidence": 75 } ], "page_number": 9 }, { "tools": [ { "id": 98, "slug": "callback", "layer": "Loop", "evidence": "'Yes, everyone' callbacks to p6 'everyone' framing", "confidence": 75 }, { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title affirms inclusiveness of the prior claim", "confidence": 70 } ], "page_number": 10 }, { "tools": [ { "id": 154, "slug": "concrete-language", "layer": "Slide", "evidence": "'$35 Android' concrete and shocking price point", "confidence": 82 }, { "id": 118, "slug": 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Used by analytical arcs (Triple-take, Onion) and learning arcs (Voyage-return, Tragedy)." }, "alignedBlockIds": null, "matchConfidence": 78 } ], "loops": [ { "to": 54, "from": 50, "loop": { "name": "08_analogy", "slug": "08-analogy", "status": "active", "bestFor": "Complex concepts, new markets, technical explanations for non-experts", "canonId": "019dd956-6901-7032-ba44-96eaed94c949", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Familiar Domain -> Key Parallel -> Applied to Our Situation -> Insight", "description": "Explain the unfamiliar through a well-understood parallel domain", "familyLabel": null }, "matchId": "019dd95a-08f8-7619-ac2d-ad12f0859da6", "evidence": "p50 'When tech is fully adopted, it disappears' then Steel -> Computerization -> Software parallel", "position": 7, "objective": "Steel / computerization analogies show software 'disappears' into all industries", "confidence": 85, "extraction": { "at": "2026-04-29 13:07:29.779839+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true } ], "arcBeats": [ { "from": 3, "to": 13, "label": "Surface Observation", "description": "Section 'Mobile is making technology universal' — adoption / scale data (p3-13)" }, { "from": 14, "to": 22, "label": "First Layer", "description": "Section 'Mobile remakes the tech industry' — supply chain & platform shift" }, { "from": 23, "to": 33, "label": "Deeper Layer", "description": "Section 'Mobile remakes the internet' — apps, sensors, dev costs" }, { "from": 34, "to": 41, "label": "Core Insight", "description": "Section 'Mobile dominates our attention' — screens, photos, comms" }, { "from": 42, "to": 54, "label": "Implications", "description": "Section 'Tech outgrows tech' — Amazon zoom + Steel/Software analogies" } ], "loops": [ { "from": 4, "to": 11, "label": "Pattern Hunter", "description": "Stack growth & affordability data points to support 'everyone has a smartphone'" }, { "from": 12, "to": 13, "label": "Before After", "description": "Visual before/after contrast — old world vs smartphone-equipped villager" }, { "from": 15, "to": 22, "label": "Pattern Hunter", "description": "Multiple metrics show smartphones eating the broader tech industry" }, { "from": 24, "to": 33, "label": "Pattern Hunter", "description": "Stack data on browsing/apps/sensors to show mobile = the new internet" }, { "from": 35, "to": 41, "label": "Pattern Hunter", "description": "Multiple attention metrics show mobile dwarfs legacy media" }, { "from": 43, "to": 49, "label": "Zoom In", "description": "From 'three phases of tech' framework zoom into Amazon as exemplar" }, { "from": 50, "to": 54, "label": "Analogy", "description": "Steel / computerization analogies show software 'disappears' into all industries" } ] }