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The slide uses a timeline-based case study approach to show the growth of WeChat Mini Programs. It contrasts a traditional approach with a new opportunity driven by post-90s consumer behavior.A New Generation of Chinese Consumers Reshaping the Luxury Market · BCG
Consulting deck Strategy consulting Beat · Evidence & ProofLoop · Pattern Hunter1 hit
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Includes a direct quote from Wendy Chan, LVMH SVP Digital Asia.A New Generation of Chinese Consumers Reshaping the Luxury Market · BCG
Consulting deck Strategy consulting Beat · Evidence & ProofLoop · Pattern Hunter1 hit
40
The slide uses a split-screen layout to contrast two different luxury brand strategies on the same platform.A New Generation of Chinese Consumers Reshaping the Luxury Market · BCG
Consulting deck Strategy consulting Beat · Evidence & ProofLoop · Pattern Hunter1 hit
41
The slide highlights the shift from one-off ads to integrated social experiences.A New Generation of Chinese Consumers Reshaping the Luxury Market · BCG
Consulting deck Strategy consulting Beat · Evidence & ProofLoop · Pattern Hunter1 hit
42
The slide uses a chronological comparison between 2020 and 2021 campaigns.A New Generation of Chinese Consumers Reshaping the Luxury Market · BCG
Consulting deck Strategy consulting Beat · Evidence & ProofLoop · Pattern Hunter1 hit
43
A New Generation of Chinese Consumers Reshaping the Luxury MarketA New Generation of Chinese Consumers Reshaping the Luxury Market · BCG
Consulting deck Strategy consulting Beat · Evidence & ProofLoop · Pattern Hunter1 hit
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Includes a direct quote from Tiffany regarding their innovation strategy.A New Generation of Chinese Consumers Reshaping the Luxury Market · BCG
Consulting deck Strategy consulting Beat · Evidence & ProofLoop · Pattern Hunter1 hit
45
VIC stands for Very Important Client. The slide uses a 'before-after' or 'traditional vs new' framing to illustrate digital transformation in luxury retail.A New Generation of Chinese Consumers Reshaping the Luxury Market · BCG
Consulting deck Strategy consulting Beat · Evidence & ProofLoop · Pattern Hunter1 hit
46
The slide uses a process flow diagram to show the customer journey from public domain ads to private domain 1v1 service.A New Generation of Chinese Consumers Reshaping the Luxury Market · BCG
Consulting deck Strategy consulting Beat · Evidence & ProofLoop · Pattern Hunter1 hit
47
The slide highlights three specific marketing tactics (Fashion shows, Films, Exhibitions) used by luxury brands on Tencent platforms.A New Generation of Chinese Consumers Reshaping the Luxury Market · BCG
Consulting deck Strategy consulting Beat · Evidence & ProofLoop · Pattern Hunter1 hit
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Includes a pull-quote from Dior and a visual workflow of the digital marketing funnel.A New Generation of Chinese Consumers Reshaping the Luxury Market · BCG
Consulting deck Strategy consulting Beat · Evidence & ProofLoop · Pattern Hunter1 hit
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Bain & Company branding present.Building a Winning Culture · Bain
Consulting deck Strategy consulting Beat · Impact & Next StepsLoop · Pattern Hunter1 hit
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Includes BCG Luxury Market Model source and specific definitions for Chinese luxury consumption.China Luxury Digital Playbook · BCG
Consulting deck Strategy consulting Beat · Situation & ContextLoop · Pattern Hunter1 hit
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TGI (Target Group Index) is used to show over/under representation relative to a base of 100.China Luxury Digital Playbook · BCG
Consulting deck Strategy consulting Beat · Situation & ContextLoop · Pattern Hunter1 hit
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The slide uses a choropleth map for regional visualization and a custom table/chart hybrid for city tier data.China Luxury Digital Playbook · BCG
Consulting deck Strategy consulting Beat · Situation & ContextLoop · Pattern Hunter1 hit
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The slide uses a combination of a line chart for time-of-day usage and a horizontal bar chart for daily duration.China Luxury Digital Playbook · BCG
Consulting deck Strategy consulting Beat · Situation & ContextLoop · Pattern Hunter1 hit
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e-Conomy SEA 2020 At full velocity: Resilient and racing aheade-Conomy SEA 2020 At full velocity: Resilient and racing ahead · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Pattern Hunter1 hit
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e-Conomy SEA 2020 At full velocity: Resilient and racing aheade-Conomy SEA 2020 At full velocity: Resilient and racing ahead · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Pattern Hunter1 hit
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e-Conomy SEA 2020 At full velocity: Resilient and racing aheade-Conomy SEA 2020 At full velocity: Resilient and racing ahead · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Pattern Hunter1 hit
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The chart groups categories into e-Commerce and Online Media, with specific country flags indicating the SEA aggregate scope.e-Conomy SEA 2020 At full velocity: Resilient and racing ahead · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Pattern Hunter1 hit
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The chart highlights the impact of COVID-19 on digital service adoption in SEA.e-Conomy SEA 2020 At full velocity: Resilient and racing ahead · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Pattern Hunter1 hit
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The chart highlights a clear geographic divide in digital consumer growth, with non-metro areas dominating in Indonesia, Malaysia, and the Philippines.e-Conomy SEA 2020 At full velocity: Resilient and racing ahead · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Pattern Hunter1 hit
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e-Conomy SEA 2020 At full velocity: Resilient and racing aheade-Conomy SEA 2020 At full velocity: Resilient and racing ahead · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Pattern Hunter1 hit
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Data source: Kantar. Base sizes provided for each country.e-Conomy SEA 2020 At full velocity: Resilient and racing ahead · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Pattern Hunter1 hit
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e-Conomy SEA 2020 At full velocity: Resilient and racing aheade-Conomy SEA 2020 At full velocity: Resilient and racing ahead · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Pattern Hunter1 hit
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The slide uses two key metrics to summarize consumer behavior during lockdown.e-Conomy SEA 2020 At full velocity: Resilient and racing ahead · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Pattern Hunter1 hit
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Data represents average hours per day. The slide uses a before-during-after framing to show the shift in digital consumption habits.e-Conomy SEA 2020 At full velocity: Resilient and racing ahead · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Pattern Hunter1 hit
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The chart compares internet usage frequency across three time periods: before, during, and after lockdown.e-Conomy SEA 2020 At full velocity: Resilient and racing ahead · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Pattern Hunter1 hit
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The chart uses a three-color scheme to represent time periods (Before, During, After) across six countries.e-Conomy SEA 2020 At full velocity: Resilient and racing ahead · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Pattern Hunter1 hit
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The chart uses a grouped bar structure to compare three time periods across 11 service categories.e-Conomy SEA 2020 At full velocity: Resilient and racing ahead · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Pattern Hunter1 hit