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The slide uses a metaphorical illustration of sailboats and a lighthouse to represent navigating difficult market conditions.e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Bain
Consulting deck Strategy consulting Beat · The Facts (What)1 hit
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The slide uses a bubble chart to represent the growth in internet users over time, with annotations for year-over-year growth.e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Aha Moment1 hit
20
The chart highlights a slowdown in new adoption for services like groceries and entertainment as consumer habits shift post-pandemic.e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Aha Moment1 hit
21
This is a transition or summary slide emphasizing the strategic pivot in the digital economy.e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Aha Moment1 hit
22
The slide uses a hierarchical tree-like structure to segment the population.e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Aha Moment1 hit
23
The table uses color intensity to represent adoption percentages, with e-commerce highlighted as a high-adoption category across all segments.e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Aha Moment1 hit
24
The slide uses a lighthouse illustration as a visual metaphor for guidance or foresight.e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Aha Moment1 hit
25
Includes CAGR and YoY growth annotations.e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Aha Moment1 hit
26
The slide uses qualitative curve shapes to categorize market recovery patterns.e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Mece Breakdown1 hit
27
Source: Bain analysis. Note: Non-grocery includes marketplaces and direct-to-consumer platforms.e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Mece Breakdown1 hit
28
The slide uses a grouped bar chart to compare user segments across two categories. It highlights specific insights about affluent users, young digital natives, and suburban users.e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Mece Breakdown1 hit
29
The chart shows a jump in GMV from 5B in 2019 to 24B in 2025, with specific growth rates annotated between years.e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Mece Breakdown1 hit
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The chart shows a U-shaped recovery with a 40% CAGR projected between 2022 and 2025.e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Mece Breakdown1 hit
31
The slide uses a grouped bar chart to compare adoption across five user segments in urban vs suburban settings.e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Mece Breakdown1 hit
32
The chart shows a stacked bar breakdown of travel GMV by segment (Airlines, Hotels, Vacation rentals) with growth metrics.e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Mece Breakdown1 hit
33
Includes air- and accommodation-related queries; indexed searches are on a four-week rolling average; pre-pandemic average is for the period of January 2020.e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Bain
Consulting deck Strategy consulting Beat · The Facts (What)Loop · Mece Breakdown1 hit
68
The slide uses a bar chart to show user growth and two key bullet points to explain the trend.e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Google, Temasek, Bain
Consulting deck Strategy consulting Beat · Rising ActionLoop · Zoom In1 hit
69
e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decadee-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Google, Temasek, Bain
Consulting deck Strategy consulting Beat · Rising Action1 hit
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e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decadee-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Google, Temasek, Bain
Consulting deck Strategy consulting Beat · Rising ActionLoop · Aha Moment1 hit
71
The chart uses a stacked bar format to show the composition of deal value between Unicorns and Other companies.e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Google, Temasek, Bain
Consulting deck Strategy consulting Beat · Rising ActionLoop · Aha Moment1 hit
72
The slide uses a series of area charts to visualize funding trends over time (H1 2017 to H1 2021).e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Google, Temasek, Bain
Consulting deck Strategy consulting Beat · Rising ActionLoop · Aha Moment1 hit
73
The chart shows a clear upward trend in dry powder from 2016 to 2020, with a slight dip in 2017.e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Google, Temasek, Bain
Consulting deck Strategy consulting Beat · Rising ActionLoop · Aha Moment1 hit
74
e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decadee-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Google, Temasek, Bain
Consulting deck Strategy consulting Beat · Rising ActionLoop · Aha Moment1 hit
75
e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decadee-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Google, Temasek, Bain
Consulting deck Strategy consulting Beat · Rising ActionLoop · Aha Moment1 hit
76
The chart highlights the dominance of e-Commerce and DFS in total deal value over the observed period.e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Google, Temasek, Bain
Consulting deck Strategy consulting Beat · Rising ActionLoop · Aha Moment1 hit
77
The slide uses a stacked bar chart to show the composition of deal values by sector (Marketplace, Logistics, Others) over time.e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Google, Temasek, Bain
Consulting deck Strategy consulting Beat · Rising ActionLoop · Aha Moment1 hit
78
The slide uses a stacked bar chart to show the composition of deal values across different fintech sub-sectors over time.e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Google, Temasek, Bain
Consulting deck Strategy consulting Beat · Rising ActionLoop · Aha Moment1 hit
79
e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decadee-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Google, Temasek, Bain
Consulting deck Strategy consulting Beat · Rising ActionLoop · Aha Moment1 hit
80
The slide uses a timeline-like structure for the bullet points on the right.e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Google, Temasek, Bain
Consulting deck Strategy consulting Beat · Rising ActionLoop · Aha Moment1 hit
81
The slide uses a bar chart to show total deal value ($B) and a table row for deal counts.e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · Google, Temasek, Bain
Consulting deck Strategy consulting Beat · Rising ActionLoop · Aha Moment1 hit