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LEK Opportunities Uncovered amd Myths Debunked · page 5 of 49

The slide uses a Van Westendorp Price Sensitivity Meter approach to determine price thresholds and purchase intent.

Consulting deck · market_sizing · size_opportunity · dense density

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Slide schematic 7/7
chart 3/3 legend 1/1 other 1/1 paragraph 1/1 title 1/1
Components 7
bar-horizontal bar-stacked-100pct bar-stacked-100pct legend source-note paragraph headline
Tools 1
Audience Definition slide · 70%

The slide targets a specific audience by presenting data on willingness to pay for OTT services.
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Frameworks 1
Van Westendorp Price Sensitivity Meter 90%

The chart maps price thresholds (too expensive, bargain, etc.) against purchase intent.