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  "documentTitle": "LEK Opportunities Uncovered amd Myths Debunked",
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      "text": "Note: (1) “At what price would this service be [too expensive / mildly expensive / a bargain / too cheap]?” (n = 2,008); (2) “What would your interest be in this service at [this price]?” (n = 2,008) Source: L.E.K. Media Consumption Survey (December 2009)",
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