The slide uses a horizontal layout with three distinct rows, each containing a category icon, a title, and specific tactical initiatives.

list/bullet: Pricing Strategy: Enable customer to manage overall cost of ownership; Provide flexible pricing on platforms; Implement value-based pricing for consumables; Offer financing options (Subscriptions, Lease-to-o

list/bullet: Enhanced Product Portfolio: Berkeley Lights to launch application-specific models of the Beacon system each year; Deliver a low-cost bench top device with segment-specific versions by 2025.

list/bullet: New Sales Structure: Build Sales organizations across all geographies; Enter high-growth academic research segments; Form academic collaboration pilot programs.