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Morgan Stanley | Investor Conference Presentation Deck | 15 slides · page 5 of 15

The slide uses a funnel metaphor to represent a customer acquisition journey.

Conference presentation · customer_journey · present_framework · balanced density

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Slide schematic 3/3
diagram 1/1 disclaimer 1/1 title 1/1
Components 3
funnel disclaimer headline
Tools 1
Customer journey map slide · 70%

The slide illustrates a client acquisition funnel, which is similar to a customer journey map.
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Frameworks 1
customer-journey-map 90%

The slide uses a funnel to describe the stages of client acquisition and relationship deepening.