{
  "docId": "019de073-05cd-776e-ba8c-37b8c98b5424",
  "docSlug": "7e982b944a4176fe2863e52165fa3ceb",
  "documentTitle": "Morgan Stanley | Investor Conference Presentation Deck | 15 slides",
  "authorId": "morgan-stanley",
  "authorName": "Morgan Stanley",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 5,
  "pageCount": 15,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "customer_journey",
  "function": "present_framework",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a funnel metaphor to represent a customer acquisition journey.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de073-05cd-776e-ba8c-37b8c98b5424/5",
  "deckHref": "/decks/019de073-05cd-776e-ba8c-37b8c98b5424",
  "deckJsonHref": "/decks/019de073-05cd-776e-ba8c-37b8c98b5424.json",
  "deckAnchorHref": "/decks/019de073-05cd-776e-ba8c-37b8c98b5424#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.6,
        "x": 0.2,
        "y": 0.25
      },
      "kind": "diagram",
      "text": "1: GAIN ACCESS THROUGH WORKPLACE AND SELF-DIRECTED RELATIONSHIPS; 2: BUILD TRUST AND CREDIBILITY; 3: SUPPORT MIGRATION TO ADVICE",
      "attrs": null,
      "subkind": "funnel",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7fa718e3-4995-4b70-9430-c46e68946636",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.9,
        "x": 0.05,
        "y": 0.96
      },
      "kind": "disclaimer",
      "text": "The End Notes are an integral part of this Presentation. See slides 13 and 14 at the back of this presentation for information related to the financial metrics and defined terms in this presentation.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ecf09af2-feac-4f80-aa24-2835219910ed",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.85,
        "x": 0.05,
        "y": 0.11
      },
      "kind": "title",
      "text": "Client Acquisition Funnel Drives Deeper Advice Relationships...",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c1f97179-1347-4f13-ab92-2233d5690d30",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Customer journey map",
      "slug": "customer-journey-map",
      "agent": null,
      "layer": "slide",
      "matchId": "62ee725e-95d9-44f0-bdeb-85c3292bb325",
      "evidence": "The slide illustrates a client acquisition funnel, which is similar to a customer journey map.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "b5e839cf-cc03-4f87-a891-bac6e245a183",
      "evidence": "The slide uses a funnel to describe the stages of client acquisition and relationship deepening.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 8,
      "from": 5,
      "beatId": "3c99197f-626f-477d-ad04-b6907f648edc",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Rising Success",
      "beatSlug": "rags-to-riches-rising-success",
      "evidence": "Slides 5-8 highlight the company's growth and opportunity to reach more potential clients.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}