Pershing Square Portfolio (multi-position annual update)

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Problem-Agitate-Solve (PAS) slide · 70%

The slide aims to create a problem for the audience by presenting negative information about Herbalife, agitating it by highlighting the severity of the issues, and potentially setting up a solution.

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Frameworks 1

fraud-exposure 90%

The slide systematically lists evidence of deceptive practices and internal contradictions to prove a pyramid scheme.

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This slide uses a 'villain' framing technique to discredit the company's business model.