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Narrative arc · active

AIDA

Found in 656 slides across 183 decks in our corpus.

Insights Matching slides
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Canon JSON Slides JSON
AIDA pattern illustration

Learn pattern

AIDA

Category
Strategy & Business
Structure
Attention -> Interest -> Desire -> Action
Best for
Marketing presentations, product launches, sales enablement
Source
Marketing
Open in Learn
framework reference

Body file not found on disk yet. Linked in DB but no markdown.

overview

What you need to know

Structure How is it structured?

Attention -> Interest -> Desire -> Action

Best fit When does it fit best?

Marketing presentations, product launches, sales enablement

1 field pending DB enrichment

These columns either grow organically as the pipeline observes the canon entry in real slides, or need manual enrichment in the source-of-truth DB. Surfaced here for transparency.

  • description

Sequence

Canonical beat order

4 steps
  1. 1
    Attentionaida-attention · required
  2. 2
    Interestaida-interest · required
  3. 3
    Desireaida-desire · required
  4. 4
    Actionaida-action · required

Examples

Slide evidence

3,551 matching slides Narrative arc evidence for AIDA
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