Read the Techstars pitch deck that landed a sports tech startup a coveted spot in the accelerator that launched ClassPass and Plated · page 12 of 12
The slide uses a personal story (founder's wife's cancer diagnosis) to establish emotional resonance and urgency for the mission.
Pitch deck · why_now · frame_problem · overcrowded density
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Audience Definition slide · 60%
Do the millions and millions of parents of those kids care less about their kids than I care about Polly & Pippa?
Emotional Appeal slide · 70%When my wife Anika was diagnosed with breast cancer a few years ago I felt completely helpless for the first time in my life.
Problem-Agitate-Solve (PAS) slide · 70%The easiest way to foster health and happiness is via living an active lifestyle. Unfortunately most of the people in "modern societies" don't get the physical activity that they need to stay happy a
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