{ "docId": "019dd923-5fec-763b-95cf-4afd535e287b", "docSlug": "x58W1PSPXUeG0D8gYUGD", "documentTitle": "Read the Techstars pitch deck that landed a sports tech startup a coveted spot in the accelerator that launched ClassPass and Plated", "authorId": "Pitchdecks", "authorName": null, "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.781, "pageNumber": 12, "pageCount": 12, "prevPage": 11, "nextPage": null, "slideType": "why_now", "function": "frame_problem", "density": "overcrowded", "nDataPoints": 3, "notes": "The slide uses a personal story (founder's wife's cancer diagnosis) to establish emotional resonance and urgency for the mission.", "elementsJson": [ "headline_text", "paragraph" ], "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019dd923-5fec-763b-95cf-4afd535e287b/12", "deckHref": "/decks/019dd923-5fec-763b-95cf-4afd535e287b", "deckJsonHref": "/decks/019dd923-5fec-763b-95cf-4afd535e287b.json", "deckAnchorHref": "/decks/019dd923-5fec-763b-95cf-4afd535e287b#slide-12", "components": [ { "bbox": null, "kind": "callout", "text": "At A-Champs our vision is to change that and to make movement fun and to bring back physical activity into the lives of modern families.", "attrs": null, "subkind": null, "toolName": "Visual emphasis", "toolSlug": "visual-emphasis", "confidence": null, "componentId": "019dd952-d9ef-74b3-aca4-82850bf06c66", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.06, "w": 0.86, "x": 0.07, "y": 0.59 }, "kind": "paragraph", "text": "Do the millions and millions of parents of those kids care less about their kids than I care about Polly & Pippa? I don't think so. They just don't know how to motivate themselves as well as their kids to get moving.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "200d83f1-1d3f-4f68-9336-e096f6e5a6a2", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.18, "w": 0.86, "x": 0.07, "y": 0.18 }, "kind": "paragraph", "text": "When my wife Anika was diagnosed with breast cancer a few years ago I felt completely helpless for the first time in my life. In these days of shock and fear I was made aware that being healthy is a gift. I have to admit that even though I try to remind myself of this every day, far too often I don't treat my health as careful as I should (too little sleep and sometimes too many Gin Tonics..). But when it comes to our little girls Polly and Pippa I don't forget. If I had only one goal to achieve in my life it was to make and keep those 2 little ones happy & healthy.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "335e0c05-f541-4704-bd18-01f3390404e2", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.12, "w": 0.86, "x": 0.07, "y": 0.37 }, "kind": "paragraph", "text": "The easiest way to foster health and happiness is via living an active lifestyle. Unfortunately most of the people in \"modern societies\" don't get the physical activity that they need to stay happy and healthy. And the worst thing is that already kids are born into those highly unhealthy sedentary lifestyles. If you look at the statistics you see crazy scary numbers:", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "47bfcf08-7519-4746-baf7-f39fad806a35", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.05, "w": 0.86, "x": 0.07, "y": 0.67 }, "kind": "paragraph", "text": "At A-Champs our vision is to change that and to make movement fun and to bring back physical activity into the lives of modern families.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "99e35217-b923-4c35-9669-e19cb21cc08a", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.86, "x": 0.07, "y": 0.74 }, "kind": "paragraph", "text": "Instead of condemning technology – the alleged main driver of today's sedentary lifestyles – we make it part of the solution. We use gamification, sensors, lights and sounds to make movement fun. 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Because creating active lifestyle habits starts at home, in the family.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "9efceca4-a1bf-47aa-b4e0-a6dde1058b17", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.06, "w": 0.86, "x": 0.07, "y": 0.51 }, "kind": "paragraph", "text": "The average kid in \"modern societies\" spends 5-7 hours in front of screens every day and far beyond 75% of all kids don't get the recommended dose of weekly physical activity (60 min per day).", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "a3f94453-95e2-4ec7-bfe7-ddf8ba79013b", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.03, "w": 0.86, "x": 0.07, "y": 0.84 }, "kind": "paragraph", "text": "Join us in helping parents all over the world to turn themselves and their Pollys and Pippas into happy, healthy and active people.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "b2d102d9-adfd-4d0f-9bde-9975490f3006", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "quote", "text": "Kilian Saekel, CEO and Co-Founder A-Champs", "attrs": null, "subkind": null, "toolName": "Authority citation", "toolSlug": "authority-citation", "confidence": null, "componentId": "019dd952-d9ef-74b3-aca4-85a00628d6fb", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.02, "w": 0.25, "x": 0.68, "y": 0.91 }, "kind": "source-note", "text": "Kilian Saekel, CEO and Co-Founder A-Champs", "attrs": null, "subkind": null, "toolName": null, "toolSlug": null, "confidence": null, "componentId": "9fb03d4d-c64b-479b-8e30-d55892f5a6b1", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.15, "x": 0.07, "y": 0.06 }, "kind": "title", "text": "Why?", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "ab1ba113-99c4-4b49-bb58-40e372135b0d", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [ { "name": "Audience Definition", "slug": "audience-definition", "agent": "Storyteller", "layer": "slide", "matchId": "28f39197-3588-4821-aa39-74d9e03f78bb", "evidence": "Do the millions and millions of parents of those kids care less about their kids than I care about Polly & Pippa?", "confidence": 0.6 }, { "name": "Emotional Appeal", "slug": "emotional-appeal", "agent": "Storyteller", "layer": "slide", "matchId": "4392a052-d5d7-4f4c-b76d-b652d709b993", "evidence": "When my wife Anika was diagnosed with breast cancer a few years ago I felt completely helpless for the first time in my life.", "confidence": 0.7 }, { "name": "Problem-Agitate-Solve (PAS)", "slug": "problem-agitate-solve-pas", "agent": "Storyteller", "layer": "slide", "matchId": "aa4fbf7a-ffb4-4adf-8435-008f728cfe94", "evidence": "The easiest way to foster health and happiness is via living an active lifestyle. 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