Here's the pitch deck that helped a marketing tech startup raise $100 million at a $1 billion valuation to help brands manage their data · page 5 of 5
The slide uses a three-column layout to frame the 'why now' argument.
Pitch deck · why_now · argue_timing · overcrowded density
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Slide schematic 7/9
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Tools 2
AIDA Model slide · 70%
The slide presents a problem (awakening to first-party data), grabs attention with a statistic (Loyalty members spend 2x-7x more than non-loyalty members), and implies a solution (Amperity's role in this intersection)
Problem-Agitate-Solve (PAS) slide · 60%The slide presents a problem (need for first-party data), agitates it with market trends (cookiepocalypse, blue chip tech entering CDP), and implies a solution (Amperity's role)
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Frameworks 1