{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-5f69-752d-a9b9-66afeef47ef0", "slug": "ZjFWWQTP0qamyXOfkm8s", "title": "Here's the pitch deck that helped a marketing tech startup raise $100 million at a $1 billion valuation to help brands manage their data", "subtitle": "Pitchdecks", "author": "Pitchdecks", "pageCount": 5, "kind": "pitchdeck", "orientation": "landscape", "aspectRatio": 1.6, "document": { "id": "019dd923-5f69-752d-a9b9-66afeef47ef0", "slug": "ZjFWWQTP0qamyXOfkm8s", "title": "Here's the pitch deck that helped a marketing tech startup raise $100 million at a $1 billion valuation to help brands manage their data", "rawTitle": "Here's the pitch deck that helped a marketing tech startup raise $100 million at a $1 billion valuation to help brands manage their data", "authorId": "Pitchdecks", "authorName": null, "authorDisplay": "Pitchdecks", "kind": { "slug": "pitchdeck", "label": "Pitch deck" }, "sourceType": { "slug": "strategy_consulting", "label": "Strategy consulting" }, "fileName": "Amperitys-ZjFWWQTP.pdf", "sourceUrl": "https://www.businessinsider.com/amperitys-series-d-100-million-fundraise-investor-pitch-deck-2021-7", "sourceDate": "2021-07-13 00:00:00", "presentationDate": null, "ingestedAt": "2026-04-27 09:05:01.219+00", "status": "ready", "pageCount": 5, "orientation": "landscape", "aspectRatio": 1.6, "targetCompany": null, "targetTicker": null, "metadata": { "local_root": "/tmp/legacy-images/ZjFWWQTP0qamyXOfkm8s", "origin_corpus": "consulting" } }, "coverage": { "pageCount": 5, "pagesIndexed": 5, "pagesWithImages": 5, "pagesWithMetadata": 5, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 38, "chartCount": 4, "metricSlides": 0, "toolMatches": 3, "documentToolMatches": 0, "frameworkMatches": 3, "arcMatches": 1, "beatMatches": 3, "loopMatches": 1, "patternMatches": 0, "storymakersMatch": false, "scoreAvailable": false, "reviewAvailable": false, "activistThesisAvailable": false, "pitchdeckMetadataAvailable": true, "pitchdeckProfileAvailable": true }, "blocks": [], "matches": { "arcs": [ { "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "matchId": "85715ac2-e1f7-4c6c-bcce-54ee23d23ad5", "evidence": "The sequence of problem statement, traction, and market sizing", "isPrimary": true, "confidence": 0.8, "extraction": { "at": "2026-07-16 21:36:11.982376+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "beats": [ { "to": 2, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 2, "name": "Problem (Identify pain)", "beatId": "4e785e47-4f30-4b00-a4b9-fc58b92c4deb", "matchId": "85715ac2-e1f7-4c6c-bcce-54ee23d23ad5", "beatType": { "name": "Problem (Identify pain)", "slug": "problem-agitate-solution-problem-identify-pain", "status": "active", "canonId": "019dd9b8-0e78-74bb-b8f6-54348367a131", "version": 1, "description": null }, "evidence": "The complex & disjointed customer journey", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 1, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 1, "name": "Agitate (Make it worse)", "beatId": "cd7de587-d0c9-4b51-b948-6aba5e0d2ee1", "matchId": "85715ac2-e1f7-4c6c-bcce-54ee23d23ad5", "beatType": { "name": "Agitate (Make it worse)", "slug": "problem-agitate-solution-agitate-make-it-worse", "status": "active", "canonId": "019dd9b8-0f5a-71dd-bae7-8fadb0d09456", "version": 1, "description": null }, "evidence": "Customer-centricity responsibilities vary greatly across the organization", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Development", "slug": "development", "status": "active", "canonId": "019dd9b8-0332-7008-b3aa-11b0840a57b1", "version": 1, "description": "The middle stretch in arcs that have one. Often where length problems creep in." }, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 5, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 3, "name": "Solution (Provide relief)", "beatId": "88d6b826-f3d6-4a62-a0a7-0bf1a55671cb", "matchId": "85715ac2-e1f7-4c6c-bcce-54ee23d23ad5", "beatType": { "name": "Solution (Provide relief)", "slug": "problem-agitate-solution-solution-provide-relief", "status": "active", "canonId": "019dd9b8-0fee-73e9-9ae5-799c7f3895cd", "version": 1, "description": null }, "evidence": "Enterprise scale, CDP market estimates, and Amperity's position", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 5, "from": 5, "loop": { "name": "15_why_now", "slug": "15-why-now", "status": "active", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "canonId": "019dd956-6c00-70cd-bd42-6bacc4af726f", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "description": "Create temporal urgency by proving that the window of opportunity is opening or closing", "familyLabel": null, "categoryName": "Urgency", "categorySlug": "urgency" }, "matchId": "bd3a9ab2-988a-44d8-a657-338cd8fbfec6", "evidence": "Amperity is at the intersection of an awakening to first-party data", "position": 0, "objective": "Why now is the time for Amperity", "confidence": 0.8, "extraction": { "at": "2026-07-16 21:36:12.144448+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "tools": [ { "tool": { "name": "Customer journey map", "slug": "customer-journey-map", "status": "active", "bestFor": null, "canonId": "019de52d-1b26-7499-98c8-1091acc836be", "version": 1, "bodyDocId": null, "description": null, "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "60b0bec9-dfec-468b-9322-0a0cae9a5d89", "evidence": "The slide shows a diagram/customer-journey and a network diagram of touchpoints, indicating a complex customer journey.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 22:27:32.070668+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "AIDA Model", "slug": "aida-model", "status": "active", "bestFor": null, "canonId": "019dd956-86fc-773c-813f-d416714b8413", "version": 1, "bodyDocId": null, "description": "Attention, Interest, Desire, Action - classic persuasion sequence", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "4004032b-87d6-4121-a858-4c087dde4cb7", "evidence": "The slide presents a problem (awakening to first-party data), grabs attention with a statistic (Loyalty members spend 2x-7x more than non-loyalty members), and implies a solution (Amperity's role in this intersection)", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 22:27:28.494247+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Problem-Agitate-Solve (PAS)", "slug": "problem-agitate-solve-pas", "status": "active", "bestFor": null, "canonId": "019dd956-869f-7564-8d42-de54ed29ab90", "version": 1, "bodyDocId": null, "description": "Identify problem, agitate the pain, present the solution", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "e59e0c4f-e59a-4f5e-84a3-fd3ae68b6255", "evidence": "The slide presents a problem (need for first-party data), agitates it with market trends (cookiepocalypse, blue chip tech entering CDP), and implies a solution (Amperity's role)", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.6, "extraction": { "at": "2026-07-16 22:27:28.532172+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "d86f58d7-7c8e-442f-a8f0-0b8c21a2d143", "evidence": "Central data hub connected to various organizational departments.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 16:29:27.18+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 1, "frameworkName": "hub-spoke" }, { "matchId": "f522ed4b-144f-4f52-8565-be73d6908623", "evidence": "The slide explicitly links journey complexity -> data silos -> business failure.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 16:29:27.885+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "frameworkName": "causal-chain" }, { "matchId": "2e8d244b-3948-44d6-9d21-6e3692d66fd6", "evidence": "The slide explicitly frames market conditions to justify the current timing for the business.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 16:29:28.397+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "frameworkName": "why_now" } ], "patterns": [] }, "storymakers": null, "score": null, "review": null, "activistThesis": null, "pitchdeck": { "metadata": { "author": "Lauren Johnson", "fireId": "ZjFWWQTP0qamyXOfkm8s", "sector": "commerce", "deckKind": "fundraise", "roundRaw": "Series D", "amountRaw": "$100 million", "amountUsd": "100000000", "scrapedAt": "2026-04-27 09:05:01.219+00", "sectorRaw": "e-commerce", "sourceUrl": "https://www.businessinsider.com/amperitys-series-d-100-million-fundraise-investor-pitch-deck-2021-7", "deckKindAt": "2026-04-28 07:19:06+00", "highlights": "Amperity has raised $100 million in Series D funding;; bringing its total funding to $187 million. The martech firm competes with marketing clouds and sells software to help brands manage their first-party data. Amperity plans to use the funding to open offices in Australia and Western Europe. See more stories on Insider's business page.", "slideCount": 5, "companyName": "Amperitys", "description": "Amperity has raised $100 million in Series D funding;; bringing its total funding to $187 million. The martech firm competes with marketing clouds and sells software to help brands manage their first-party data. Amperity plans to use the funding to open offices in Australia and Western Europe. See more stories on Insider's business page. 4-year-old Amperity has raised a new funding to compete with the growing number of marketing-tech companies that help brands store customers' data in preparation for the end of third-party ad targeting cookies. Amperity has raised $100 million in its Series D round of funding from existing investors including Tiger Global Management;; Declaration Partners;; and Madrona Venture Group. The firm has raised a total of $187 million and claims to be valued at more than $1 billion. Amperity sells software called consumer data platforms that clients like Starbucks;; Patagonia;; and Crocs use to manage stats from sales;; email;; e-commerce;; and loyalty card programs. Marketing cloud giants like Adobe;; Salesforce;; Twilio and startups like mParticle sell similar technology. CEO Kabir Shahani said the fundraise took six to eight weeks and credited Google;; Apple and others' moves to clamp down on third-party cookies with helping Amperity fundraise. He said the pandemic has also sped up how quickly brands invest in e-commerce and data. \"The need for a consumer business to have a first-party identity is more important now than it ever has been;;\" he said. \"If these companies don't get a view of their first-party customers and know who their customers are;; they will have to rely on Facebook and Google.\" Amperity pitches its technology as having uses beyond advertising. Shahani estimated that 50% of the firm's business comes from the digital or analytics side of companies;; with the other 50% split between the marketing and IT sides. With the new funding;; Amperity plans to increase its headcount from 225 to more than 300 employees and open international offices in Australia and Western Europe. Below are key slides from Amperity's Series D fundraising deck.", "displayName": "Amperitys", "publishDate": "2021-07-13", "roundSeries": "series_d", "articleTitle": "Here's the pitch deck that helped a marketing tech startup raise $100 million at a $1 billion valuation to help brands manage their data", "leadInvestors": "Tiger Global", "deckKindSignal": "raise", "metaExtractedAt": "2026-04-28 07:16:02+00" }, "profile": { "scores": { "yc": 0.325, "a16z": 0.245, "docsend": 0.2354, "hoffman": 0.2564, "mcclure": 0.2469, "sequoia": 0.3154, "kawasaki": 0.0957, "nextview": 0.2109, "slidebean": 0.1914, "founder_institute": 0.22 }, "nSlides": 5, "sequence": [ "problem_statement", "pain_points", "traction", "market_sizing", "why_now" ], "breakdown": { "yc": { "order": 0.4, "signal": 0.08, "jaccard": 0.25 }, "a16z": { "order": 0.4, "signal": 0, "jaccard": 0.25 }, "docsend": { "order": 0.4, "signal": 0, "jaccard": 0.2308 }, "hoffman": { "order": 0.4, "signal": 0, "jaccard": 0.2727 }, "mcclure": { "order": 0.4, "signal": 0.05, "jaccard": 0.1538 }, "sequoia": { "order": 0.4, "signal": 0.08, "jaccard": 0.2308 }, "kawasaki": { "order": 0.2, "signal": 0, "jaccard": 0.0714 }, "nextview": { "order": 0.4, "signal": 0, "jaccard": 0.1818 }, "slidebean": { "order": 0.4, "signal": 0, "jaccard": 0.1429 }, "founder_institute": { "order": 0.4, "signal": 0, "jaccard": 0.2 } }, "matchedAt": "2026-04-27 21:51:54+00", "noveltyScore": 0.875, "primaryScore": 0.325, "noveltySignals": [ "rare slide types: why_now", "non-canonical types: pain_points", "unusual length: 5 slides" ], "primaryProfile": "yc", "secondaryScore": 0.3154, "secondaryProfile": "sequoia" } }, "slides": [ { "page": 1, "type": "appendix", "title": "The diagram uses a hub-spoke layout to show functional responsibilities relative to a central data repository.", "function": "present_framework", "imagePath": "https://imgproxy.kitesheet.com/7rNs76qD9lAAsqpcG7EaYyzlVDpPWg3uGkHWwZgwY9o/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9aakZXV1FUUDBxYW15WE9ma204cy9wMDAxLmpwZw", "rawType": "other", "block": null, "metadata": { "slideType": "other", "slideTypeCanon": { "name": "Other (fallback)", "slug": "other", "status": "active", "canonId": "019de52d-0af5-71ed-83de-d51ae245fc43", "version": 1, "description": null }, "function": "present_framework", "functionCanon": { "name": "Present framework", "slug": "present_framework", "status": "active", "canonId": "019de52d-1403-7667-9100-d2ac6709f750", "version": 1, "description": null }, "density": "balanced", "densityScore": 27, "componentCount": 4, "textChars": 195, "nDataPoints": 0, "notes": "The diagram uses a hub-spoke layout to show functional responsibilities relative to a central data repository.", "elementsJson": [ "action_title", "process_diagram" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:29:27.18+00", "seconds": 3.277, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5f69-752d-a9b9-66afeef47ef0/1", "deck": "/decks/019dd923-5f69-752d-a9b9-66afeef47ef0", "deckAnchor": "/decks/019dd923-5f69-752d-a9b9-66afeef47ef0#slide-1", "deckJson": "/decks/019dd923-5f69-752d-a9b9-66afeef47ef0.json" }, "components": [ { "bbox": { "h": 0.65, "w": 0.8, "x": 0.1, "y": 0.25 }, "kind": "diagram", "text": "Central data hub with spokes to Marketing, Customer Service, C-Suite, Analytics, Finance, Legal, and IT.", "attrs": null, "canon": { "kind": { "name": "Diagram", "slug": "diagram", "status": "active", "canonId": "019de52c-f9f0-734a-81de-15382ff28c65", "version": 1, "description": "Schematic or relational diagram." }, "tool": null, "subkind": { "name": "Hub and spoke", "slug": "hub-spoke", "status": "active", "canonId": "019de52d-04db-73e6-81ca-a234f2f23fc1", "version": 1, "description": null }, "framework": null }, "subkind": "hub-spoke", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:29:27.18+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "56dbd1e2-edbf-43e8-a1aa-1674637da087", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.05, "x": 0.05, "y": 0.535 }, "kind": "legend", "text": "DEFENSIVE", "attrs": null, "canon": { "kind": { "name": "Legend", "slug": "legend", "status": "active", "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c", "version": 1, "description": "Color/symbol decoder placed adjacent to a chart or diagram." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:29:27.18+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "678a9f67-5678-454d-8382-a6adb427fa3f", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.05, "x": 0.05, "y": 0.465 }, "kind": "legend", "text": "OFFENSIVE", "attrs": null, "canon": { "kind": { "name": "Legend", "slug": "legend", "status": "active", "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c", "version": 1, "description": "Color/symbol decoder placed adjacent to a chart or diagram." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:29:27.18+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6a9d94d8-cf82-4d45-8a27-4a23c341ae40", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.8, "x": 0.05, "y": 0.08 }, "kind": "title", "text": "Customer-centricity responsibilities vary greatly across the organization", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:29:27.18+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c735a7f8-38c5-4e8e-bb8e-cb49c68b900c", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [ { "matchId": "d86f58d7-7c8e-442f-a8f0-0b8c21a2d143", "evidence": "Central data hub connected to various organizational departments.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 16:29:27.18+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 1, "frameworkName": "hub-spoke" } ], "arcBeats": [ { "to": 1, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null }, "from": 1, "name": "Agitate (Make it worse)", "beatId": "cd7de587-d0c9-4b51-b948-6aba5e0d2ee1", "matchId": "85715ac2-e1f7-4c6c-bcce-54ee23d23ad5", "beatType": { "name": "Agitate (Make it worse)", "slug": "problem-agitate-solution-agitate-make-it-worse", "status": "active", "canonId": "019dd9b8-0f5a-71dd-bae7-8fadb0d09456", "version": 1, "description": null }, "evidence": "Customer-centricity responsibilities vary greatly across the organization", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Development", "slug": "development", "status": "active", "canonId": "019dd9b8-0332-7008-b3aa-11b0840a57b1", "version": 1, "description": "The middle stretch in arcs that have one. Often where length problems creep in." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "thumbSrc": "https://imgproxy.kitesheet.com/zXnKANL-ewQBcPoXCLx1ZTV1dDYETWP649i7f2gq-Yo/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9aakZXV1FUUDBxYW15WE9ma204cy9wMDAxLmpwZw", "imagePathAlt": "https://imgproxy.kitesheet.com/_tNJUbo8VLI1YGqPA3QV3_2Pu5SRKMWr0HHhhYdjQ4g/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9aakZXV1FUUDBxYW15WE9ma204cy9wMDAxLnBuZw", "thumbSrcAlt": "https://imgproxy.kitesheet.com/vYoAOpj_v7VyexNbkVxEGOL7RK-RxBpAAxyVR3ouOyE/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9aakZXV1FUUDBxYW15WE9ma204cy9wMDAxLnBuZw" }, { "page": 2, "type": "tension", "title": "The slide uses a causal chain structure to link journey complexity to data silos to negative business outcomes.", "function": "frame_problem", "rawType": "problem_statement", "block": null, "metadata": { "slideType": "problem_statement", "slideTypeCanon": { "name": "Problem statement", "slug": "problem_statement", "status": "active", "canonId": "019de52d-0879-768d-bba8-8da8a5a121d4", "version": 1, "description": null }, "function": "frame_problem", "functionCanon": { "name": "Frame problem", "slug": "frame_problem", "status": "active", "canonId": "019de52d-13db-753e-ad70-e9b2d0dab398", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 88, "componentCount": 10, "textChars": 754, "nDataPoints": 3, "notes": "The slide uses a causal chain structure to link journey complexity to data silos to negative business outcomes.", "elementsJson": [ "process_diagram", "big_number", "callout_box" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:29:27.885+00", "seconds": 3.807, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5f69-752d-a9b9-66afeef47ef0/2", "deck": "/decks/019dd923-5f69-752d-a9b9-66afeef47ef0", "deckAnchor": "/decks/019dd923-5f69-752d-a9b9-66afeef47ef0#slide-2", "deckJson": "/decks/019dd923-5f69-752d-a9b9-66afeef47ef0.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "Only 11% of enterprises effectively use a wide variety of data types in a unified customer profile.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 14:48:57+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-abe5-771c-8d6e-f20aacb1dc17", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.9, "x": 0.05, "y": 0.15 }, "kind": "diagram", "text": "Network diagram of touchpoints (CRM, Direct Mail, Web, Call Center, Brand Credit Card, Loyalty, Brick & Mortar, App, Reviews, eCommerce, Social)", "attrs": null, "canon": { "kind": { "name": "Diagram", "slug": "diagram", "status": "active", "canonId": "019de52c-f9f0-734a-81de-15382ff28c65", "version": 1, "description": "Schematic or relational diagram." }, "tool": null, "subkind": { "name": "Customer journey", "slug": "customer-journey", "status": "active", "canonId": "019de52d-0503-75ee-a068-c9580afdc15d", "version": 1, "description": null }, "framework": null }, "subkind": "customer-journey", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:29:27.885+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2e736398-f13e-4675-ac91-bde9f7f4e8e7", "parentComponentId": null }, { "bbox": { "h": 0.18, "w": 0.9, "x": 0.05, "y": 0.48 }, "kind": "framework", "text": "1st Party, 2nd Party, 3rd Party data categorization", "attrs": null, "canon": { "kind": { "name": "Framework", "slug": "framework", "status": "active", "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa", "version": 1, "description": "Named conceptual framework instance." }, "tool": null, "subkind": { "name": "Framework instance", "slug": "instance", "status": "active", "canonId": "019de52d-05a2-72af-be0b-7edc60708a03", "version": 1, "description": null }, "framework": null }, "subkind": "instance", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:29:27.885+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "10cd4647-5ae5-476a-bb65-9beee5b9718d", "parentComponentId": null }, { "bbox": { "h": 0.18, "w": 0.28, "x": 0.05, "y": 0.76 }, "kind": "metric", "text": "11% of enterprises effectively use a wide variety of data types in a unified customer profile", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:29:27.885+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "060d2416-8d28-4f3a-a691-9a30c9d6e6c9", "parentComponentId": null }, { "bbox": { "h": 0.18, "w": 0.28, "x": 0.67, "y": 0.76 }, "kind": "metric", "text": "52% of customers say that enterprises are generally impersonal", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:29:27.885+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "315bfca9-c573-4ad8-852c-6f939ed2e828", "parentComponentId": null }, { "bbox": { "h": 0.18, "w": 0.28, "x": 0.36, "y": 0.76 }, "kind": "metric", "text": "80% of customers who switch from a brand feel the enterprise could have done something to retain them", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:29:27.885+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ddc3d238-d072-4f32-9b42-ae31c1059818", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "enterprise data usage: 11%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 14:48:57+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-abe5-771c-8d6e-f43e6a0dd090", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.9, "x": 0.05, "y": 0.66 }, "kind": "title", "text": "Causing organizations to fail to use data to serve customers", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:29:27.885+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0a2ba5c4-baf8-4403-8645-3109fec5a3c0", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.9, "x": 0.05, "y": 0.08 }, "kind": "title", "text": "The customer journey is complex & disjointed", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:29:27.885+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4f5aa29b-6dac-4165-a75f-7b4d0806a2fe", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.9, "x": 0.05, "y": 0.43 }, "kind": "title", "text": "Producing inconsistent identities & data siloed in different organizations", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:29:27.885+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "718a5268-28db-4639-ab81-743b7d184f62", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Customer journey map", "slug": "customer-journey-map", "status": "active", "bestFor": null, "canonId": "019de52d-1b26-7499-98c8-1091acc836be", "version": 1, "bodyDocId": null, "description": null, "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "60b0bec9-dfec-468b-9322-0a0cae9a5d89", "evidence": "The slide shows a diagram/customer-journey and a network diagram of touchpoints, indicating a complex customer journey.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 22:27:32.070668+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "f522ed4b-144f-4f52-8565-be73d6908623", "evidence": "The slide explicitly links journey complexity -> data silos -> business failure.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 16:29:27.885+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "frameworkName": "causal-chain" } ], "arcBeats": [ { "to": 2, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null }, "from": 2, "name": "Problem (Identify pain)", "beatId": "4e785e47-4f30-4b00-a4b9-fc58b92c4deb", "matchId": "85715ac2-e1f7-4c6c-bcce-54ee23d23ad5", "beatType": { "name": "Problem (Identify pain)", "slug": "problem-agitate-solution-problem-identify-pain", "status": "active", "canonId": "019dd9b8-0e78-74bb-b8f6-54348367a131", "version": 1, "description": null }, "evidence": "The complex & disjointed customer journey", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 3, "type": "evidence", "title": "The chart shows exponential growth in TB of data managed. The right side highlights massive scale in data processing and connectivity.", "function": "show_traction", "rawType": "traction", "block": null, "metadata": { "slideType": "traction", "slideTypeCanon": { "name": "Traction", "slug": "traction", "status": "active", "canonId": "019de52d-0edd-72ab-820f-3ebc71a9c542", "version": 1, "description": null }, "function": "show_traction", "functionCanon": { "name": "Show traction", "slug": "show_traction", "status": "active", "canonId": "019de52d-16a8-756a-9b38-a7d35420561d", "version": 1, "description": null }, "density": "dense", "densityScore": 63, "componentCount": 8, "textChars": 216, "nDataPoints": 9, "notes": "The chart shows exponential growth in TB of data managed. The right side highlights massive scale in data processing and connectivity.", "elementsJson": [ "action_title", "bar_chart_vertical", "big_number" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:29:27.804+00", "seconds": 3.198, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5f69-752d-a9b9-66afeef47ef0/3", "deck": "/decks/019dd923-5f69-752d-a9b9-66afeef47ef0", "deckAnchor": "/decks/019dd923-5f69-752d-a9b9-66afeef47ef0#slide-3", "deckJson": "/decks/019dd923-5f69-752d-a9b9-66afeef47ef0.json" }, "components": [ { "bbox": { "h": 0.6, "w": 0.5, "x": 0.04, "y": 0.23 }, "kind": "chart", "text": "Customer Data Managed TB", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Vertical bar chart", "slug": "bar-vertical", "status": "active", "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917", "version": 1, "description": null }, "framework": null }, "subkind": "bar-vertical", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:29:27.804+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "806e8246-2b56-47d7-aea4-d0ba704aa859", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.35, "x": 0.58, "y": 0.2 }, "kind": "metric", "text": "602 billion Records Ingested", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:29:27.804+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1daf19fa-4842-4558-bd8e-8146a312bbf6", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.15, "x": 0.83, "y": 0.2 }, "kind": "metric", "text": "2,317 Data Sources", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:29:27.804+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "484bfcae-0ba4-42be-8d06-00a558398d2d", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.35, "x": 0.58, "y": 0.45 }, "kind": "metric", "text": "423 billion Records Egressed", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:29:27.804+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "92c25944-550c-4d78-9968-202df9c8d3fd", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.15, "x": 0.83, "y": 0.45 }, "kind": "metric", "text": "1414 Destinations", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:29:27.804+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ab117150-17e2-46f8-b72c-b123fb68820f", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.4, "x": 0.58, "y": 0.68 }, "kind": "metric", "text": "3 billion Daily Customer Experiences Powered by Amperity", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:29:27.804+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "bb320d53-a425-4eef-bf45-8c1b7687f717", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Records Ingested: 602 billion", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 14:49:10+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-abe5-771c-8d73-693f5ae5d429", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.25, "x": 0.04, "y": 0.11 }, "kind": "title", "text": "Enterprise scale", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:29:27.804+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b6e404f0-a187-4b67-8c3a-676890373cda", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 5, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null }, "from": 3, "name": "Solution (Provide relief)", "beatId": "88d6b826-f3d6-4a62-a0a7-0bf1a55671cb", "matchId": "85715ac2-e1f7-4c6c-bcce-54ee23d23ad5", "beatType": { "name": "Solution (Provide relief)", "slug": "problem-agitate-solution-solution-provide-relief", "status": "active", "canonId": "019dd9b8-0fee-73e9-9ae5-799c7f3895cd", "version": 1, "description": null }, "evidence": "Enterprise scale, CDP market estimates, and Amperity's position", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 4, "type": "resolution", "function": "size_opportunity", "rawType": "market_sizing", "block": null, "metadata": { "slideType": "market_sizing", "slideTypeCanon": { "name": "Market sizing", "slug": "market_sizing", "status": "active", "canonId": "019de52d-08c8-756c-8664-733b73a7ee7b", "version": 1, "description": null }, "function": "size_opportunity", "functionCanon": { "name": "Size opportunity", "slug": "size_opportunity", "status": "active", "canonId": "019de52d-147b-7568-8828-a74a27697618", "version": 1, "description": null }, "density": "dense", "densityScore": 56, "componentCount": 7, "textChars": 154, "nDataPoints": 20, "notes": null, "elementsJson": [ "bar_chart_vertical", "bar_chart_stacked", "line_chart", "footnote" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:29:27.284+00", "seconds": 2.614, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5f69-752d-a9b9-66afeef47ef0/4", "deck": "/decks/019dd923-5f69-752d-a9b9-66afeef47ef0", "deckAnchor": "/decks/019dd923-5f69-752d-a9b9-66afeef47ef0#slide-4", "deckJson": "/decks/019dd923-5f69-752d-a9b9-66afeef47ef0.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "40% of TAM in contracts", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 14:48:57+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-abe5-771c-8d6f-064585415ae7", "parentComponentId": null }, { "bbox": { "h": 0.65, "w": 0.355, "x": 0.605, "y": 0.228 }, "kind": "chart", "text": "Worldwide Customer Data Platform Revenue Snapshot", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Stacked bar chart", "slug": "bar-stacked", "status": "active", "canonId": "019de52c-feec-74bf-9028-15b74f84f0a7", "version": 1, "description": null }, "framework": null }, "subkind": "bar-stacked", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:29:27.284+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8c0e5951-866d-46b5-9a33-b604475744ac", "parentComponentId": null }, { "bbox": { "h": 0.65, "w": 0.51, "x": 0.038, "y": 0.228 }, "kind": "chart", "text": "CDP Total Addressable Market", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Vertical bar chart", "slug": "bar-vertical", "status": "active", "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917", "version": 1, "description": null }, "framework": null }, "subkind": "bar-vertical", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:29:27.284+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "594f948c-f65d-4244-be10-cea9aac1b7ee", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "TAM: $10,300", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 14:48:57+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-abe5-771c-8d6f-09e6f44c7a3b", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.07, "x": 0.038, "y": 0.89 }, "kind": "source-note", "text": "Source: DCA", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:29:27.284+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "35e944e8-049e-4332-915a-b8d0d837fa84", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.07, "x": 0.605, "y": 0.89 }, "kind": "source-note", "text": "Source: IDC", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:29:27.284+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d3e50c57-a991-4f6f-a756-850f303d6aff", "parentComponentId": null }, { "bbox": { "h": 0.075, "w": 0.315, "x": 0.038, "y": 0.115 }, "kind": "title", "text": "CDP market estimates", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:29:27.284+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f3be2c11-eaf0-4124-a983-a9e26e9106d9", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 5, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null }, "from": 3, "name": "Solution (Provide relief)", "beatId": "88d6b826-f3d6-4a62-a0a7-0bf1a55671cb", "matchId": "85715ac2-e1f7-4c6c-bcce-54ee23d23ad5", "beatType": { "name": "Solution (Provide relief)", "slug": "problem-agitate-solution-solution-provide-relief", "status": "active", "canonId": "019dd9b8-0fee-73e9-9ae5-799c7f3895cd", "version": 1, "description": null }, "evidence": "Enterprise scale, CDP market estimates, and Amperity's position", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 5, "type": "setup", "title": "The slide uses a three-column layout to frame the 'why now' argument.", "function": "argue_timing", "rawType": "why_now", "block": null, "metadata": { "slideType": "why_now", "slideTypeCanon": { "name": "Why now", "slug": "why_now", "status": "active", "canonId": "019de52d-0f2e-718d-b8ad-256dd87582d0", "version": 1, "description": null }, "function": "argue_timing", "functionCanon": { "name": "Argue timing (why now)", "slug": "argue_timing", "status": "active", "canonId": "019de52d-16f8-74de-9ec2-900be07d90dd", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 77, "componentCount": 9, "textChars": 469, "nDataPoints": 1, "notes": "The slide uses a three-column layout to frame the 'why now' argument.", "elementsJson": [ "action_title", "bar_chart_vertical", "screenshot", "logo_grid" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:29:28.397+00", "seconds": 3.638, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5f69-752d-a9b9-66afeef47ef0/5", "deck": "/decks/019dd923-5f69-752d-a9b9-66afeef47ef0", "deckAnchor": "/decks/019dd923-5f69-752d-a9b9-66afeef47ef0#slide-5", "deckJson": "/decks/019dd923-5f69-752d-a9b9-66afeef47ef0.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "Loyalty members spend 2x-7x more than non-loyalty members", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 14:48:57+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-abe5-771c-8d6f-83bf489276c3", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.25, "x": 0.05, "y": 0.48 }, "kind": "chart", "text": "Increased spend: Loyalty members spend 2x-7x more than non-loyalty members", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Vertical bar chart", "slug": "bar-vertical", "status": "active", "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917", "version": 1, "description": null }, "framework": null }, "subkind": "bar-vertical", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:29:28.397+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "448553f6-a3cd-4a31-9dbb-0c56b24a4244", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.25, "x": 0.35, "y": 0.4 }, "kind": "image", "text": "Amperity whitepaper cover: When the Third-Party Cookie Party is Over", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Illustration", "slug": "illustration", "status": "active", "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615", "version": 1, "description": null }, "framework": null }, "subkind": "illustration", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:29:28.397+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d627066d-ca89-4d7f-bb9d-89fa158b4e23", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.25, "x": 0.65, "y": 0.5 }, "kind": "image", "text": "Salesforce, Adobe, Microsoft logos", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo grid", "slug": "logo-grid", "status": "active", "canonId": "019de52c-fdd7-7409-93e5-81280a8ca215", "version": 1, "description": null }, "framework": null }, "subkind": "logo-grid", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:29:28.397+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c1e9fc68-43c4-4145-ac8c-376c1f822baa", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.25, "x": 0.35, "y": 0.33 }, "kind": "list", "text": "Cookiepocalypse driving new demand", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:29:28.397+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "273ba761-9248-4b71-8534-b3d6b14cc70d", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.25, "x": 0.05, "y": 0.4 }, "kind": "list", "text": "Maniacal focus from brands on loyalty and first party ID", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:29:28.397+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2a934711-0344-4216-9d44-651d91b85bc5", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.25, "x": 0.65, "y": 0.41 }, "kind": "list", "text": "Blue chip tech entering CDP and validating/growing market", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:29:28.397+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d14d2a3a-cc70-4b2f-b185-df85130b9a40", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Increased spend: 2x-7x", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 14:48:57+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-abe5-771c-8d6f-85e7967fbf8c", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.8, "x": 0.05, "y": 0.1 }, "kind": "title", "text": "Amperity is at the intersection of an awakening to first-party data", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:29:28.397+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9aa63985-0f0f-42b7-9a1c-e7cf2e2f04e7", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "AIDA Model", "slug": "aida-model", "status": "active", "bestFor": null, "canonId": "019dd956-86fc-773c-813f-d416714b8413", "version": 1, "bodyDocId": null, "description": "Attention, Interest, Desire, Action - classic persuasion sequence", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "4004032b-87d6-4121-a858-4c087dde4cb7", "evidence": "The slide presents a problem (awakening to first-party data), grabs attention with a statistic (Loyalty members spend 2x-7x more than non-loyalty members), and implies a solution (Amperity's role in this intersection)", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 22:27:28.494247+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Problem-Agitate-Solve (PAS)", "slug": "problem-agitate-solve-pas", "status": "active", "bestFor": null, "canonId": "019dd956-869f-7564-8d42-de54ed29ab90", "version": 1, "bodyDocId": null, "description": "Identify problem, agitate the pain, present the solution", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "e59e0c4f-e59a-4f5e-84a3-fd3ae68b6255", "evidence": "The slide presents a problem (need for first-party data), agitates it with market trends (cookiepocalypse, blue chip tech entering CDP), and implies a solution (Amperity's role)", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.6, "extraction": { "at": "2026-07-16 22:27:28.532172+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "2e8d244b-3948-44d6-9d21-6e3692d66fd6", "evidence": "The slide explicitly frames market conditions to justify the current timing for the business.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 16:29:28.397+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "frameworkName": "why_now" } ], "arcBeats": [ { "to": 5, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null }, "from": 3, "name": "Solution (Provide relief)", "beatId": "88d6b826-f3d6-4a62-a0a7-0bf1a55671cb", "matchId": "85715ac2-e1f7-4c6c-bcce-54ee23d23ad5", "beatType": { "name": "Solution (Provide relief)", "slug": "problem-agitate-solution-solution-provide-relief", "status": "active", "canonId": "019dd9b8-0fee-73e9-9ae5-799c7f3895cd", "version": 1, "description": null }, "evidence": "Enterprise scale, CDP market estimates, and Amperity's position", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 5, "from": 5, "loop": { "name": "15_why_now", "slug": "15-why-now", "status": "active", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "canonId": "019dd956-6c00-70cd-bd42-6bacc4af726f", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "description": "Create temporal urgency by proving that the window of opportunity is opening or closing", "familyLabel": null }, "matchId": "bd3a9ab2-988a-44d8-a657-338cd8fbfec6", "evidence": "Amperity is at the intersection of an awakening to first-party data", "position": 0, "objective": "Why now is the time for Amperity", "confidence": 0.8, "extraction": { "at": "2026-07-16 21:36:12.144448+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true } ], "arcBeats": [ { "from": 2, "to": 2, "label": "Problem (Identify pain)", "description": "The complex & disjointed customer journey" }, { "from": 1, "to": 1, "label": "Agitate (Make it worse)", "description": "Customer-centricity responsibilities vary greatly across the organization" }, { "from": 3, "to": 5, "label": "Solution (Provide relief)", "description": "Enterprise scale, CDP market estimates, and Amperity's position" } ], "loops": [ { "from": 5, "to": 5, "label": "Why Now", "description": "Why now is the time for Amperity" } ] }