2025 Investor Day Seg2 · page 48 of 73
The slide uses a mix of quantitative metrics (2x, 150M+, 200+, #7, #1) and qualitative brand attributes to build a case for brand equity.
Consulting deck · key_messages · summarize · overcrowded density
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Audience Definition slide · 70%
source-note: Source: Kantar BrandZ Most Valuable Global Brands, 2024; Interbrand's Best Global Brands 2024; Forbes' The Worlds Most Valuable Brands 2020; Morning Consult U.S. Trusted Brands in the United States 2024.
Big Idea Formula slide · 70%Our brand drives the trust between consumers and sellers that enables hundreds of billions of annual transactions.
Call to action slide · 50%callout/primary: #7 Most Valuable Global Brand. #1 Payments Brand. Interbrand Best Global Brands. Forbes The World's Most Valuable Brands. Morning Consult U.S. Trusted Brands
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No frameworks
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