2023 Investor Day E2E · page 117 of 168
Includes screenshots of the mobile app integration flow.
Consulting deck · business_case · size_opportunity · dense density
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Audience Definition slide · 70%
list/bullet: Opportunity: <1% penetration of driving Credit Karma members new to TurboTax; 40M+ TAM of Credit Karma active members to drive to TurboTax
Problem-Agitate-Solve (PAS) slide · 70%list/bullet: Proof Points: 39 pts higher conversion rates with seamless login; 65%+ eligible for seamless; 4X monetization for TurboTax filers depositing into CK Money
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