2023 08 Investor Deck · page 7 of 29
The slide uses a simple 2x3 grid to present market sizing data with extensive footnotes citing sources.
Consulting deck · market_sizing · size_opportunity · balanced density
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primary source-note data action-title
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2x2 matrix slide · 70%
table/data: Number of SMBs and Sole Proprietors, SMB Software Spend, B2B Payment Volume
Action Titles slide · 75%Insight title: 'Our opportunity ... is significant'
Authority Bias slide · 85%Footnotes cite McKinsey, Gartner, Census, eMarketer, Allied
Concrete Language slide · 80%Three quantified buckets: SMB count, software spend, payment volume
Visual Hierarchy slide · 85%TAM headline numbers tower over footnoted source list
Von Restorff Effect slide · 80%Giant 34M / $75B / $28T / $125T numerals dominate
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