2023 Benedict Evans 2023 AI and Everything Else · page 26 of 92
The slide uses a historical photo of an IBM System/360 to illustrate the concept of marginal cost in software.
Consulting deck · thesis_headline · establish_context · balanced density
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Argument from Analogy loop · 75%
Compares to last era of marginal-cost software
Action Titles slide · 80%Callout 'launch free, go viral, work out revenue later doesn't work' is the verdict
Aha! Moment slide · 80%callout: The consumer internet model of ‘launch free, go viral, work out revenue later’ doesn’t work with today’s LLM cost model
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