2022 Benedict Evans 2022 The New Gatekeepers · page 85 of 103
The slide uses a screenshot of a Perplexity AI search result to demonstrate the capability of generative search to answer complex queries, contrasting this with traditional search.
Consulting deck · problem_statement · frame_problem · balanced density
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Curiosity Gap block · 85%
Three open questions stacked: how many queries? where do ads go? how sold?
Problem Statement Canvas block · 60%Frames the unresolved problem space
Problem Statement Canvas slide · 70%How many more search queries could be served as answers? Where do the ads go? How are they sold?
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