2022 Benedict Evans 2022 The New Gatekeepers · page 5 of 103
The chart uses two lines: 'Addressable retail' (red) and 'All retail & food service' (black), with dotted lines indicating the pre-pandemic trend extrapolation.
Consulting deck · industry_trends · analyze_data · dense density
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Slide schematic 5/7
callout 0/1 chart 1/1 disclaimer 1/1 legend 1/1 metric 0/1 title 2/2
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calloutmetric · primary
Components 7
callout line disclaimer legend primary action-title headline
Tools 4
Inductive Reasoning loop · 78%
First in stack of evidence pointing to 'back to trend' pattern
Action Titles slide · 88%Title 'Ecommerce goes back to the trend line' states the insight
Chart Selection Guide slide · 70%The slide features a line chart showing ecommerce penetration growth.
Data-Ink Ratio slide · 85%Tufte-minimal chart, no chartjunk, single data line
Metrics 0
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No frameworks
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