2022 Benedict Evans 2022 The New Gatekeepers · page 36 of 103
2022 Benedict Evans 2022 The New Gatekeepers · slide 36
Consulting deck · ceo_quote · illustrate_case · balanced density
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primary paragraph pull-quote quote
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Authority Bias slide · 80%
Direct executive quote used as proof
CEO quote contradiction slide · 80%"I can't remember a business with the margin structure of the advertising business here at Walmart (and having 30% growth for the quarter was nice)" — Doug McMillon, Walmart CEO
Credibility Transfer slide · 88%Verbatim quote from Walmart CFO about ad-business margins
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