2021 Benedict Evans 2021 Three Steps to the Future · page 93 of 94
Uses a historical illustration of a Sears store to frame a question about value capture in the automotive era.
Consulting deck · transition · establish_context · balanced density
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Curiosity Gap block · 80%
Closing question: 'Detroit, or retailers?' forces audience inference
Argument from Analogy loop · 80%Auto-industry precedent applied to tech-vs-deployers question
Analytical method slide · 70%The slide uses an analytical approach to compare the earnings of GM, Ford, and Chrysler to the deployment of cars and car-commerce.
Closing Techniques slide · 70%Penultimate slide closes with rhetorical question
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