2021 Benedict Evans 2021 Three Steps to the Future · page 56 of 94
The chart highlights the significant content spending of new entrants (Netflix, Amazon, Apple) compared to legacy media companies.
Consulting deck · market_landscape · compare_peers · balanced density
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Chartjunk Elimination slide · 50%
chart/bar-stacked: 2021e content budgets ($bn)
Chart Selection Guide slide · 65%Competitive comparison chart
Concrete Language slide · 80%$32bn callout — new entrants outspending content incumbents
Market Segmentation Pyramid slide · 70%2021e content budgets ($bn): $32bn
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