2021 Benedict Evans 2021 Three Steps to the Future · page 54 of 94
The chart highlights the divergence between traditional TV, Pay TV, and streaming services.
Consulting deck · industry_trends · establish_context · balanced density
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Slide schematic 5/5
chart 1/1 legend 1/1 source-note 1/1 title 2/2
Components 5
line legend source-note action-title headline
Tools 4
Annotation slide · 65%
Chart annotation reinforces the headline number
Chart Selection Guide slide · 80%chart/line: US TV household penetration
Concrete Language slide · 80%'US pay TV penetration is down a third from the peak'
Data Story Arc slide · 50%US pay TV penetration is down a third from the peak
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