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2021 Benedict Evans 2021 Three Steps to the Future · page 44 of 94

The slide uses logos (Excel, Google Sheets, Figma) to represent a progression of software utility.

Consulting deck · thesis_headline · present_solution · balanced density

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Slide schematic 5/6
callout 0/1 image 3/3 title 2/2
1 without position callout 1
callout
Components 6
callout logo logo logo action-title headline
Tools 3
Action Titles slide · 75%

Title 'cloud means workflows, not better file shares'

 Aesthetic-Usability Effect slide · 80%

image/logo: Google Sheets logo, image/logo: Excel logo, image/logo: Figma logo

 Metaphor & Analogy slide · 80%

'Don't put your spreadsheet on the web — find a better way'
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