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2020 Benedict Evans 2020 December The Great Unbundling · page 61 of 134

The slide uses a simple linear process flow to explain the 'unbundling' phenomenon.

Consulting deck · thesis_headline · frame_problem · sparse density

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Slide schematic 3/4
callout 0/1 diagram 1/1 title 2/2
1 without position callout 1
callout
Components 4
callout process action-title headline
Tools 3
The Rule of Three block · 88%

Three big red circles linked by arrows.

 Causal Chain loop · 80%

Arrows: value chains break -> brands are B2B -> everyone wants direct + data.

 Visual Hierarchy slide · 78%

Three large red anchors dominate the white space.
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No metric insight is anchored to this slide.

Frameworks 2
causal-chain 90%

The slide uses a three-step arrow-connected process to show the logic of unbundling.

 Process Diagram (3-step) 80%

Three labelled circles linked by arrows depicting unbundling sequence.