2017 Benedict Evans 2017 Ten Year Futures · page 8 of 76
Uses a metaphorical growth curve to illustrate platform shifts.
Consulting deck · thesis_headline · establish_context · balanced density
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Slide schematic 4/5
callout 0/1 diagram 1/1 source-note 1/1 title 2/2
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callout
Components 5
callout process source-note action-title headline
Tools 4
Curiosity Gap block · 70%
Subtitle 'What can you build on top of the platform?' opens the gap.
Action Titles slide · 90%Title 'Mobile now = PCs in 2005' states the insight, not the topic.
Metaphor & Analogy slide · 90%Direct equation Mobile=PCs2005 with parallel branch arrows (SEO/SEM vs Ride-sharing/Instagram).
S-curve slide · 80%Growth curve showing PC internet leading to mobile internet
Metrics 0
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No metric insight is anchored to this slide.
Frameworks 1