2017 Benedict Evans 2017 Ten Year Futures · page 7 of 76
The slide uses a classic S-curve adoption model to show how new technology waves build upon previous ones.
Consulting deck · industry_trends · present_framework · sparse density
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Metaphor & Analogy slide · 88%
Visual metaphor: PC-internet curve hands off to Mobile-internet curve.
One Idea Rule slide · 85%Title 'S Curve follows S Curve' = single insight.
S-curve slide · 70%Diagram showing PC internet to Mobile internet transition
Visual Hierarchy slide · 78%Orange (current) vs grey (past) curve weighting.
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Frameworks 1