2015 Benedict Evans 2015 Mobile is Eating the World · page 5 of 54
2015 Benedict Evans 2015 Mobile is Eating the World · slide 5
Consulting deck · industry_trends · analyze_data · balanced density
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Slide schematic 4/5
chart 1/1 legend 1/1 metric 0/1 source-note 1/1 title 1/1
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metric · primary
Components 5
bar-grouped legend primary source-note headline
Tools 5
Action Titles slide · 78%
'Growth since the bubble' states the insight not the topic
Chartjunk Elimination slide · 70%chart/bar-grouped: Billion people online
Chart Selection Guide slide · 80%Bar chart comparing online users vs smartphones across years
Color Strategy slide · 75%Orange reserved for the 'new' variable (smartphones); grey for legacy
Von Restorff Effect slide · 75%Single orange smartphone bar stands out against grey 'people online' bars
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