2015 Benedict Evans 2015 Mobile is Eating the World · page 30 of 54
Uses a simple mathematical metaphor (A x B = C) to frame a strategic opportunity.
Consulting deck · market_sizing · size_opportunity · dense density
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primary callout primary paragraph paragraph action-title headline
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Action Titles slide · 78%
Subtitle 'Increased sophistication... as important as scale' is the so-what
Comparison frame slide · 70%Increased sophistication from mobile is as important as the increase in scale
Contrast Principle slide · 70%Orange 'vastly bigger opportunity' circle pops vs grey text
Metaphor & Analogy slide · 75%'Multiplier effect' framed visually as A x B = C formula
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