2015 Benedict Evans 2015 Mobile is Eating the World · page 2 of 54
2015 Benedict Evans 2015 Mobile is Eating the World · slide 2
Consulting deck · cover · front_matter · sparse density
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paragraph 1/1 title 2/2
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paragraph headline headline
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Big Idea Formula block · 80%
Title states POV + stake in <20 words ('mobile is eating the world')
Core Message Extraction slide · 85%Whole deck thesis compressed into 5-word title
Metaphor & Analogy slide · 78%Metaphor 'eating the world' frames the entire deck
Slide recipe: Cover slide · 90%MOBILE IS EATING THE WORLD
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