SUBC Barclays 2019 F.pdf.downloadasset · page 9 of 20
SUBC Barclays 2019 F.pdf.downloadasset · slide 9
Consulting deck · key_messages · summarize · balanced density
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Slide schematic 4/4
callout 1/1 image 1/1 list 1/1 title 1/1
Components 4
primary icon-grid bullet headline
Tools 4
Core Message Extraction slide · 70%
Headline crystallises the pitch: 'more creative, more reliable, more focused on what clients need'.
Law of Similarity slide · 80%Five differentiators (Culture, Creativity, Relationships, Reliability, Solutions) styled with identical icon+label+blurb pattern.
Visual Hierarchy slide · 75%Headline banner above 5 horizontally-aligned differentiators with icons.
Von Restorff Effect slide · 60%Each differentiator label coloured differently to make each item pop individually.
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Frameworks 0
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No frameworks
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