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(1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Annotation", "slug": "annotation", "status": "active", "bestFor": null, "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c", "version": 1, "bodyDocId": null, "description": "Adding explanatory labels to highlight key data points", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-196f-705e-9a4c-cbb48fac737d", "evidence": "Two trend arrows annotated with CAGR 16% (total) and CAGR 12% (Europe).", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 85, "extraction": { "at": "2026-04-29 13:07:33.999918+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 17, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Chart Selection Guide", "slug": "chart-selection-guide", "status": "active", "bestFor": null, "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae", "version": 1, "bodyDocId": null, "description": "Choosing the right chart type for your data and message", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-196f-705e-9a4c-c56890425b61", "evidence": "Stacked area chart appropriate for cumulative GW installations split Europe/Rest of World.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:33.999918+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 17, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Color Strategy", "slug": "color-strategy", "status": "active", "bestFor": null, "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3", "version": 1, "bodyDocId": null, "description": "Using color for emphasis, categories, sentiment, and hierarchy", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-196f-705e-9a4c-d36fc0581aa5", "evidence": "Light/dark blue split distinguishes Europe from Rest of World layers.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:33.999918+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 17, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Concrete Language", "slug": "concrete-language", "status": "active", "bestFor": null, "canonId": "019dd956-bcd4-7398-9723-6aa72346170b", "version": 1, "bodyDocId": null, "description": "Using specific sensory details instead of abstract terms", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-196f-705e-9a4c-cc0e000e88f9", "evidence": "16% / 12% CAGRs, 10 years experience, 4 specialist vessels.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:33.999918+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 17, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Closing Techniques", "slug": "closing-techniques", "status": "active", "bestFor": null, "canonId": "019dd956-af13-774b-a4fd-7db0a3a88d51", "version": 1, "bodyDocId": null, "description": "Strong endings: Callback, challenge, vision, clear CTA, memorable line", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-196f-705e-9a4c-d51d513c0b19", "evidence": "Closing summary with vision callback: 'looks to the future with confidence in long-term sustainability'.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 85, "extraction": { "at": "2026-04-29 13:07:33.999918+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 18, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Core Message Extraction", "slug": "core-message-extraction", "status": "active", "bestFor": "Any slide that carries an argument or finding. 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Process, not artefact: extraction questions run on the raw content until one sentence falls out.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-196f-705e-9a4c-dfc16f3631bd", "evidence": "Final bullet crystallises the investable thesis in one sentence.", "pageRefs": null, "priority": null, "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "confidence": 75, "extraction": { "at": "2026-04-29 13:07:33.999918+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 18, "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.", "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.", "cardinality": null, "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest." } ], "frameworks": [ { "matchId": "019dd95a-1d21-7467-a465-d9c7b83637cd", "evidence": "Title names lifecycle; nine labelled stages Engage Early to Decommission.", "framework": null, "confidence": 85, "extraction": { "at": "2026-04-29 13:07:34.940444+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "frameworkName": "Field Development Lifecycle (Value Chain)" }, { "matchId": "3929de25-67ac-453b-8fbf-19847e1c258b", "evidence": "The slide maps capabilities across the sequential stages of field development.", "framework": null, "confidence": 0.85, "extraction": { "at": "2026-05-02 17:49:34.909+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "frameworkName": "value-chain" }, { "matchId": "32c5d223-cde8-459d-bbab-634b61c3ed29", "evidence": "The slide explicitly breaks down the company's revenue into three distinct market segments.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 17:49:36.764+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "frameworkName": "market-segmentation" }, { "matchId": "1f25783f-4827-4885-83bd-a5a2c0fa4072", "evidence": "Chronological sequence of events presented on a horizontal axis.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 17:49:36.721+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 8, "frameworkName": "timeline" }, { "matchId": "c54a843e-db33-400d-9961-d249a1580ddb", "evidence": "The bottom of the slide shows a 5-stage project lifecycle process.", "framework": null, "confidence": 0.8, "extraction": { "at": "2026-05-02 17:49:36.597+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 10, "frameworkName": "process" }, { "matchId": "019dd95a-1d21-7467-a465-df78056a5a46", "evidence": "Chevron flow Early Engagement to Appraise to Feasibility to Concept Select to FEED.", "framework": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:34.940444+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 10, "frameworkName": "Project Phase Gate Process" }, { "matchId": "931997b3-603b-4398-80df-cedb595384f9", "evidence": "Visual arrangement of central entity with surrounding partnership categories", "framework": null, "confidence": 0.8, "extraction": { "at": "2026-05-02 17:49:39.458+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 11, "frameworkName": "hub-spoke" }, { "matchId": 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"slug": "chart-selection-guide", "layer": "Slide", "evidence": "Pie chart correctly chosen for parts-of-whole revenue split.", "confidence": 85 }, { "id": 130, "slug": "color-strategy", "layer": "Slide", "evidence": "Three distinct colors per segment (navy, red, light blue) carried through deck.", "confidence": 80 }, { "id": 132, "slug": "visual-hierarchy", "layer": "Slide", "evidence": "Central pie + three labelled callouts radiating to segment imagery.", "confidence": 75 }, { "id": 154, "slug": "concrete-language", "layer": "Slide", "evidence": "$4.1bn 2018 revenue, $3.2bn (78%), $0.7bn (16%), $0.2bn (6%).", "confidence": 85 } ], "page_number": 5 }, { "tools": [ { "id": 154, "slug": "concrete-language", "layer": "Slide", "evidence": "Over 20 year track record, over 1,000 projects.", "confidence": 85 }, { "id": 165, "slug": "picture-superiority-effect", "layer": "Slide", "evidence": "Subsea umbilical/manifold rendering visualises the abstract SURF capability.", "confidence": 75 } ], "page_number": 6 }, { "tools": [ { "id": 154, "slug": "concrete-language", "layer": "Slide", "evidence": "Specific '165' figure and named brand i-Tech 7.", "confidence": 65 }, { "id": 165, "slug": "picture-superiority-effect", "layer": "Slide", "evidence": "Photo of subsea inspection equipment anchors the segment.", "confidence": 70 } ], "page_number": 7 }, { "tools": [ { "id": 132, "slug": "visual-hierarchy", "layer": "Slide", "evidence": "Horizontal arrow timeline 1991->2018 with milestone callouts above and stat blocks below.", "confidence": 80 }, { "id": 138, "slug": "annotation", "layer": "Slide", "evidence": "Each milestone (Beatrice EPCI, SHL acquired, Seaway 7) annotated with year and partner logo.", "confidence": 80 }, { "id": 154, "slug": "concrete-language", "layer": "Slide", "evidence": "16% CAGR, 1000 personnel, 2 EPCI projects, 4 specialist vessels.", "confidence": 85 }, { "id": 165, "slug": "picture-superiority-effect", "layer": "Slide", "evidence": "Wind-turbine and 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