Barclays Credit Bureau Forum 2023 · page 44 of 71
Uses a value chain framework to contrast legacy offline marketing with modern digital marketing capabilities.
Consulting deck · market_landscape · size_opportunity · dense density
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Slide schematic 7/8
callout 1/1 chart 1/1 framework 1/1 metric 2/3 source-note 1/1 title 1/1
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metric · primary
Components 8
primary bar-horizontal instance big-number big-number primary source-note headline
Tools 5
Contrast Pairs loop · 90%
Two parallel value-chain rows: Offline $2.1bn (low single-digit) vs Digital $7.9bn (mid-teens)
Action Titles slide · 85%Title 'Meeting the market need for effective digital solutions'
Chart Selection Guide slide · 50%The chart/bar-horizontal component compares offline and digital value chains.
Color Strategy slide · 75%Blue Offline vs Purple Digital colour-coding
Small Multiples slide · 75%Same 6-step value chain repeated for Offline and Digital
Metrics 0
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Frameworks 2