American Express Investor Day 2024 · page 161 of 201
The slide uses an indexed value (Gen X = 1.0) to compare lifetime value across age cohorts.
Consulting deck · data_table · quantify_impact · balanced density
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Lower initial spend, with ~2X higher estimated spend growth in the first 10 years; Comparably strong credit profiles; Greater benefit engagement; Higher digital engagement and ~20% lower servicing cost; Long
Data Story Arc slide · 70%Younger age cohorts are expected to have a greater average lifetime value which comes with embedded growth opportunities for future years
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