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  "documentTitle": "American Express Investor Day 2024",
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      "text": "US Consumer Platinum New Accounts, Estimated Average Lifetime Value (Indexed to Gen X)",
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      "text": "Note: (1) Based on internal projections assuming age cohorts are acquired at the same point in time but reflecting their differences in age; (2) Based off year 2 cost per account of the 2021 acquisition vintage",
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      "text": "Lower initial spend, with ~2X higher estimated spend growth in the first 10 years; Comparably strong credit profiles; Greater benefit engagement; Higher digital engagement and ~20% lower servicing cost; Longer expected membership",
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