PKR CMD 2024 Informal market overview · page 11 of 11
The chart uses icons to represent different business categories, totaling 100 icons.
Consulting deck · data_table · analyze_data · balanced density
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Components 5
dot disclaimer primary source-note headline
Tools 5
Chunking loop · 70%
Each row groups one enterprise type's count into a visually proportional chunk of icons
Data-Ink Ratio slide · 70%The chart uses a pictogram grid of 100 icons representing business types.
Metaphor & Analogy slide · 75%Bottle icon = liquor retailer, scissor = hair care; visual metaphor for each business type
Picture Superiority Effect slide · 85%Isotype/pictogram chart using bottle, spaza, scissor icons to show proportions visually
Visual Hierarchy slide · 60%Top rows (most frequent) dominate; long tail trails into single icons
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