{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-5e88-73ef-bd58-30f3301af5eb", "slug": "e37f5abb402946b7", "title": "PKR CMD 2024 Informal market overview", "subtitle": "Sustainable Livelihoods Foundation", "author": "Sustainable Livelihoods Foundation", "pageCount": 11, "kind": "consulting-deck", "orientation": "portrait", "aspectRatio": 0.704, "document": { "id": "019dd923-5e88-73ef-bd58-30f3301af5eb", "slug": "e37f5abb402946b7", "title": "PKR CMD 2024 Informal market overview", "rawTitle": "PKR CMD 2024 Informal market overview", "authorId": "BCG", "authorName": "Sustainable Livelihoods Foundation", "authorDisplay": "Sustainable Livelihoods Foundation", "kind": { "slug": "consulting-deck", "label": "Consulting deck" }, "sourceType": { "slug": "strategy_consulting", "label": "Strategy consulting" }, "fileName": "PKR_CMD-2024_Informal-market-overview.pdf", "sourceUrl": null, "sourceDate": null, "presentationDate": null, "ingestedAt": "2026-04-24 14:50:25+00", "status": "ready", "pageCount": 11, "orientation": "portrait", "aspectRatio": 0.704, "targetCompany": null, "targetTicker": null, "metadata": { "local_root": "/tmp/legacy-images/e37f5abb402946b7", "origin_corpus": "consulting" } }, "coverage": { "pageCount": 11, "pagesIndexed": 11, "pagesWithImages": 11, "pagesWithMetadata": 11, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 66, "chartCount": 2, "metricSlides": 0, "toolMatches": 37, "documentToolMatches": 0, "frameworkMatches": 0, "arcMatches": 2, "beatMatches": 8, "loopMatches": 3, "patternMatches": 0, "storymakersMatch": true, "scoreAvailable": true, "reviewAvailable": true, "activistThesisAvailable": false, "pitchdeckMetadataAvailable": false, "pitchdeckProfileAvailable": false }, "blocks": [], "matches": { "arcs": [ { "arc": { "name": "The Onion", "slug": "onion", "status": "active", "bestFor": "Root cause analysis, diagnostics", "canonId": "019dd956-627f-76b1-b286-0c575846d572", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Surface Observation -> First Layer -> Deeper Layer -> Core Insight -> Implications", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "matchId": "019dd95a-0543-7581-99ae-b5faaddd1e89", "evidence": "Research document peeling back layers from 'little is known' (p2) through scope (p5), composition (p6), distribution (p7), to cultural drivers (p10) and synthesis chart (p11).", "isPrimary": true, "confidence": 60, "extraction": { "at": "2026-04-29 13:07:28.977035+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } }, { "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "matchId": "019dd95a-0543-7581-99ae-b8c74b9a5bd8", "evidence": "Facts (pp2-7 scope/distribution) -> implications (pp8-10 spatial/cultural drivers) -> action implied via further-research callout (p10).", "isPrimary": false, "confidence": 45, "extraction": { "at": "2026-04-29 13:07:28.977035+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "beats": [ { "to": 2, "arc": { "name": "The Onion", "slug": "onion", "status": "active", "bestFor": "Root cause analysis, diagnostics", "canonId": "019dd956-627f-76b1-b286-0c575846d572", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Surface Observation -> First Layer -> Deeper Layer -> Core Insight -> Implications", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "from": 1, "name": "Surface Observation", "beatId": "019dd95a-0702-74a3-87df-398e36ca4298", "matchId": "019dd95a-0543-7581-99ae-b5faaddd1e89", "beatType": { "name": "Surface Observation", "slug": "onion-surface-observation", "status": "active", "canonId": "019dd9b8-0b39-73c0-b415-6c4cf34cc343", "version": 1, "description": null }, "evidence": "Cover + 'little is known of informal businesses' framing", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here." }, "alignedBlockIds": null, "matchConfidence": 60 }, { "to": 5, "arc": { "name": "The Onion", "slug": "onion", "status": "active", "bestFor": "Root cause analysis, diagnostics", "canonId": "019dd956-627f-76b1-b286-0c575846d572", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Surface Observation -> First Layer -> Deeper Layer -> Core Insight -> Implications", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "from": 3, "name": "First Layer", "beatId": "019dd95a-0702-74a3-87df-3cea7ab8e3e3", "matchId": "019dd95a-0543-7581-99ae-b5faaddd1e89", "beatType": { "name": "First Layer", "slug": "onion-first-layer", "status": "active", "canonId": "019dd9b8-0bd1-75b2-9773-18ea7796621c", "version": 1, "description": null }, "evidence": "Sites, methodology, 3860 enterprises scale chart", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Development", "slug": "development", "status": "active", "canonId": "019dd9b8-0332-7008-b3aa-11b0840a57b1", "version": 1, "description": "The middle stretch in arcs that have one. Often where length problems creep in." }, "alignedBlockIds": null, "matchConfidence": 60 }, { "to": 7, "arc": { "name": "The Onion", "slug": "onion", "status": "active", "bestFor": "Root cause analysis, diagnostics", "canonId": "019dd956-627f-76b1-b286-0c575846d572", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Surface Observation -> First Layer -> Deeper Layer -> Core Insight -> Implications", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "from": 6, "name": "Deeper Layer", "beatId": "019dd95a-0702-74a3-87df-43af1b87324d", "matchId": "019dd95a-0543-7581-99ae-b5faaddd1e89", "beatType": { "name": "Deeper Layer", "slug": "onion-deeper-layer", "status": "active", "canonId": "019dd9b8-0c69-7473-8222-610daa3e4df7", "version": 1, "description": null }, "evidence": "Composition (50% foreign-run spazas) + distribution map", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Development", "slug": "development", "status": "active", "canonId": "019dd9b8-0332-7008-b3aa-11b0840a57b1", "version": 1, "description": "The middle stretch in arcs that have one. Often where length problems creep in." }, "alignedBlockIds": null, "matchConfidence": 60 }, { "to": 10, "arc": { "name": "The Onion", "slug": "onion", "status": "active", "bestFor": "Root cause analysis, diagnostics", "canonId": "019dd956-627f-76b1-b286-0c575846d572", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Surface Observation -> First Layer -> Deeper Layer -> Core Insight -> Implications", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "from": 8, "name": "Core Insight", "beatId": "019dd95a-0702-74a3-87df-447e9f9c218a", "matchId": "019dd95a-0543-7581-99ae-b5faaddd1e89", "beatType": { "name": "Core Insight", "slug": "onion-core-insight", "status": "active", "canonId": "019dd9b8-0d41-766a-8ad4-4ba6c6e72446", "version": 1, "description": null }, "evidence": "Spatial dynamics and cultural factors explain the pattern", "position": 4, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 60 }, { "to": 11, "arc": { "name": "The Onion", "slug": "onion", "status": "active", "bestFor": "Root cause analysis, diagnostics", "canonId": "019dd956-627f-76b1-b286-0c575846d572", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Surface Observation -> First Layer -> Deeper Layer -> Core Insight -> Implications", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "from": 11, "name": "Implications", "beatId": "019dd95a-0702-74a3-87df-4992b44a3a91", "matchId": "019dd95a-0543-7581-99ae-b5faaddd1e89", "beatType": { "name": "Implications", "slug": "onion-implications", "status": "active", "canonId": "019dd9b8-0dda-7730-893d-deaac7e9c295", "version": 1, "description": null }, "evidence": "Chart 1 synthesizing proportion by enterprise type", "position": 5, "isPrimaryArc": true, "parentBeatType": { "name": "Reflection", "slug": "reflection", "status": "active", "canonId": "019dd9b8-0510-73fd-8d00-1c7e45f7bc98", "version": 1, "description": "The \"so what\" beat. Used by analytical arcs (Triple-take, Onion) and learning arcs (Voyage-return, Tragedy)." }, "alignedBlockIds": null, "matchConfidence": 60 }, { "to": 7, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "from": 2, "name": "The Facts (What)", "beatId": "019dd95a-0702-74a3-87df-4f6d8465b862", "matchId": "019dd95a-0543-7581-99ae-b8c74b9a5bd8", "beatType": { "name": "The Facts (What)", "slug": "triple-take-the-facts-what", "status": "active", "canonId": "019dd9b8-092b-754c-8eaa-ede3ffdcb060", "version": 1, "description": null }, "evidence": "Scope, sites, 3860 count, distribution map", "position": 1, "isPrimaryArc": false, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here." }, "alignedBlockIds": null, "matchConfidence": 45 }, { "to": 10, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "from": 8, "name": "The Implications (So What)", "beatId": "019dd95a-0702-74a3-87df-527f2062eae2", "matchId": "019dd95a-0543-7581-99ae-b8c74b9a5bd8", "beatType": { "name": "The Implications (So What)", "slug": "triple-take-the-implications-so-what", "status": "active", "canonId": "019dd9b8-09c7-75cd-8c7b-ae0e23cca2b8", "version": 1, "description": null }, "evidence": "Spatial logic and cultural drivers", "position": 2, "isPrimaryArc": false, "parentBeatType": { "name": "Reflection", "slug": "reflection", "status": "active", "canonId": "019dd9b8-0510-73fd-8d00-1c7e45f7bc98", "version": 1, "description": "The \"so what\" beat. Used by analytical arcs (Triple-take, Onion) and learning arcs (Voyage-return, Tragedy)." }, "alignedBlockIds": null, "matchConfidence": 45 }, { "to": 11, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "from": 11, "name": "The Action (Now What)", "beatId": "019dd95a-0702-74a3-87df-5648bec136fb", "matchId": "019dd95a-0543-7581-99ae-b8c74b9a5bd8", "beatType": { "name": "The Action (Now What)", "slug": "triple-take-the-action-now-what", "status": "active", "canonId": "019dd9b8-0a5e-735a-bf53-3a1ba629b7aa", "version": 1, "description": null }, "evidence": "Chart synthesis + 'Further Research' direction", "position": 3, "isPrimaryArc": false, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 45 } ], "loops": [ { "to": 5, "from": 2, "loop": { "name": "06_zoom_in", "slug": "06-zoom-in", "status": "active", "bestFor": "Technical deep-dives, case studies, detailed analysis", "canonId": "019dd956-6846-74db-82be-dff5b058b072", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication", "description": "Start broad, then progressively focus on specific details that prove your point", "familyLabel": null, "categoryName": "Analysis", "categorySlug": "analysis" }, "matchId": "019dd95a-088b-72c8-b7e6-7288cfd870c9", "evidence": "p2 sets the macro 'scope and scale' frame, p4 narrows to four research sites, p5 details the 3860-enterprise count via bar chart.", "position": 1, "objective": "Zoom from informal-economy big picture into specific research sites and overall scale", "confidence": 65, "extraction": { "at": "2026-04-29 13:07:29.689431+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } }, { "to": 8, "from": 6, "loop": { "name": "03_aha_moment", "slug": "03-aha-moment", "status": "active", "bestFor": "Data-heavy sections, research findings, analytical arguments", "canonId": "019dd956-66f4-7668-ab25-cec9c996c0bc", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Problem/Question -> What the Data Shows -> The Insight", "description": "Establish a tension, present data, then deliver the insight that changes everything", "familyLabel": null, "categoryName": "Narrative", "categorySlug": "narrative" }, "matchId": "019dd95a-088b-72c8-b7e6-752fd969ab5b", "evidence": "p6 raises who runs spazas (50% foreign), p7 shows the even-distribution map, p8 articulates the spatial-pattern insight.", "position": 2, "objective": "Surface the central finding that informal businesses are evenly distributed and dominated by spaza/liquor types", "confidence": 60, "extraction": { "at": "2026-04-29 13:07:29.689431+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } }, { "to": 11, "from": 10, "loop": { "name": "34_segmentation_split", "slug": "34-segmentation-split", "status": "active", "bestFor": "Customer analysis, market research, resource allocation", "canonId": "019dd956-7398-77a8-9a5f-2e4d39589f42", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference", "description": "Divide a whole into meaningful segments to reveal hidden patterns", "familyLabel": null, "categoryName": "Consulting Framework", "categorySlug": "consulting-framework" }, "matchId": "019dd95a-088b-72c8-b7e6-79eb2e407a2c", "evidence": "p10 narrates cultural niche segments (medicinal, sheep heads, beadwork), p11 visualizes proportion by type using icon-based isotype chart.", "position": 3, "objective": "Break the aggregate informal economy into typological segments and explain cultural drivers behind them", "confidence": 55, "extraction": { "at": "2026-04-29 13:07:29.689431+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "tools": [ { "tool": { "name": "Curiosity Gap", "slug": "curiosity-gap", "status": "active", "bestFor": null, "canonId": "019dd956-9703-74ef-8b85-96dfd8525025", "version": 1, "bodyDocId": null, "description": "People seek missing information - create open questions that demand resolution", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "block", "agents": [ "Storyteller" ], "matchId": "019dd95a-1474-7621-ae46-922299c2ccff", "evidence": "Pull-quote: 'Little is known of informal businesses or the factors that foster or inhibit their development'", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:32.727482+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Pareto Principle (80/20)", "slug": "pareto-principle-80-20", "status": "active", "bestFor": null, "canonId": "019dd956-8cc3-75ba-a35d-d6575b56c45d", "version": 1, "bodyDocId": null, "description": "80% of effects come from 20% of causes - focus on high-impact items", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Architect", "layer": "block", "agents": [ "Architect" ], "matchId": "019dd95a-1474-7621-ae46-bac989353b49", "evidence": "Six most prominent businesses dominate the long-tail distribution shown on the bar chart", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 60, "extraction": { "at": "2026-04-29 13:07:32.727482+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Information Gap Theory", "slug": "information-gap-theory", "status": "active", "bestFor": null, "canonId": "019dd956-a856-765e-88bc-f703bdfec762", "version": 1, "bodyDocId": null, "description": "Curiosity arises from gap between what we know and want to know", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Storyteller", "layer": "loop", "agents": [ "Storyteller" ], "matchId": "019dd95a-1474-7621-ae46-9672247598ec", "evidence": "Opens loop by surfacing the knowledge gap the document will fill", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-29 13:07:32.727482+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Data Story Arc", "slug": "data-story-arc", "status": "active", "bestFor": null, "canonId": "019dd956-9c30-728e-b974-d3fb123dcf5a", "version": 1, "bodyDocId": null, "description": "Context → Conflict → Insight → Implication structure for data narratives", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Storyteller", "layer": "loop", "agents": [ "Storyteller" ], "matchId": "019dd95a-1474-7621-ae46-df7602a50188", "evidence": "Map serves as data climax revealing 'even distribution' insight teased on previous slide", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 55, "extraction": { "at": "2026-04-29 13:07:32.727482+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 7, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Causal Chain", "slug": "causal-chain", "status": "active", "bestFor": null, "canonId": "019dd956-9e98-7269-907b-8cf727e9499d", "version": 1, "bodyDocId": null, "description": "Showing how one event leads to another in sequence", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Architect", "layer": "loop", "agents": [ "Architect" ], "matchId": "019dd95a-1474-7621-ae46-e82d8624aba1", "evidence": "Argues transport routes -> pedestrian flow -> enterprise clustering", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 55, "extraction": { "at": "2026-04-29 13:07:32.727482+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 8, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Chunking", "slug": "chunking", "status": "active", "bestFor": null, "canonId": "019dd956-abab-72ce-b64c-2924cc83cf39", "version": 1, "bodyDocId": null, "description": "Information grouped into chunks is remembered better - structure content in digestible units", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Architect", "layer": "loop", "agents": [ "Architect" ], "matchId": "019dd95a-1474-7621-ae47-072335a4f29a", "evidence": "Each row groups one enterprise type's count into a visually proportional chunk of icons", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:32.727482+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 11, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Core Message Extraction", "slug": "core-message-extraction", "status": "active", "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "canonId": "019dd956-bc71-707d-8867-1b2e810175cf", "version": 1, "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6", "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. 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Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "confidence": 70, "extraction": { "at": "2026-04-29 13:07:32.727482+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 1, "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). 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the deck is a flat sequence of context/case_study slides, so MECE pillar structure cannot be assessed — it reads as a topic dump.", "closingCritique": "The deck ends on 'Cultural Factors' (p.10) and a raw data chart 'Chart 1: Proportion of informal micro-enterprises by type' (p.11) — no recommendation, no call to action, no synthesis slide; it trails off into data.", "openingCritique": "The first 3 slides establish topic ('Understanding South Africa's Informal Economy', 'scope and scale of micro-enterprises', 'Greengrocing is a prominent township business') but never state a thesis or stakes — it's a briefing-style ramp, not a hook.", "extractionSeconds": 41.3207, "narrativeCritique": "The deck reads as a research-findings walkthrough (context -> sites -> findings -> spatial/cultural color) with no clear tension or resolution — it never names a decision or 'so what'. Acts 1-3 are present in diluted form; Act 4 (recommendation) is entirely missing.", "titleQualityScore": 38, "titleQualityCritique": "Most titles are topic labels, not insights — e.g. 'THE RESEARCH SITES' (p.4), 'MAIN RESEARCH FINDINGS' (p.5), 'Spatial distribution' (p.8), 'Cultural Factors' (p.10). Only p.3 ('Greengrocing is a prominent township business') and p.6's callout (50% of spaza shops run by foreign nationals) approach declarative insight." }, "activistThesis": null, "pitchdeck": { "metadata": null, "profile": null }, "slides": [ { "page": 1, "type": "evidence", "title": "The slide features a logo for the Sustainable Livelihoods Foundation.", "function": "illustrate_case", "imagePath": "https://imgproxy.kitesheet.com/DWzrKGe7Z8npgMaEcA5av6-MJ-DCjyLeBxo6d8KDyVo/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9lMzdmNWFiYjQwMjk0NmI3L3AwMDEuanBn", "rawType": "client_example", "block": null, "metadata": { "slideType": "client_example", "slideTypeCanon": { "name": "Client example", "slug": "client_example", "status": "active", "canonId": "019de52d-0c87-77cb-9867-613ae22e95ac", "version": 1, "description": null }, "function": "illustrate_case", "functionCanon": { "name": "Illustrate case", "slug": "illustrate_case", "status": "active", "canonId": "019de52d-13b4-772c-bb73-1873612a7463", "version": 1, "description": null }, "density": "sparse", "densityScore": 9, "componentCount": 3, "textChars": 122, "nDataPoints": 0, "notes": "The slide features a logo for the Sustainable Livelihoods Foundation.", "elementsJson": [ "photo", "logo_grid" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 18:08:59.78+00", "seconds": 1.988, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5e88-73ef-bd58-30f3301af5eb/1", "deck": "/decks/019dd923-5e88-73ef-bd58-30f3301af5eb", "deckAnchor": "/decks/019dd923-5e88-73ef-bd58-30f3301af5eb#slide-1", "deckJson": "/decks/019dd923-5e88-73ef-bd58-30f3301af5eb.json" }, "components": [ { "bbox": { "h": 0.08, "w": 0.24, "x": 0.69, "y": 0.88 }, "kind": "image", "text": "Sustainable Livelihoods Foundation logo", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:08:59.78+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b14c9360-22f0-430a-bf73-dda2255fd962", "parentComponentId": null }, { "bbox": { "h": 0.82, "w": 0.86, "x": 0.07, "y": 0.07 }, "kind": "image", "text": "Shopkeeper in an informal retail store", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Photo", "slug": "photo", "status": "active", "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875", "version": 1, "description": null }, "framework": null }, "subkind": "photo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:08:59.78+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "66bae5c4-92fd-4d24-adb8-593653785814", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.45, "x": 0.07, "y": 0.88 }, "kind": "title", "text": "Understanding South Africa's Informal Economy", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:08:59.78+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "75769658-4a9a-48eb-9292-f37c3a8a5473", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Core Message Extraction", "slug": "core-message-extraction", "status": "active", "bestFor": "Any slide that carries an argument or finding. 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"kind": "paragraph", "text": "Informal micro-enterprises are firmly established in the township and inner city environment. 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The Foundation aims to achieve progressive change through actions in three areas: first, through improving policies and livelihoods programmes by undertaking rigorous evidence based research; second, through engaging and interacting with communities to understand their needs and recognise their solutions; and thirdly, through supporting appropriate and adaptable innovations (including policy led innovations) to strengthen human resilience.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:09:02.803+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "71f1a4e9-fd71-4d2b-abd4-8a977de9e0b4", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.215, "x": 0.536, "y": 0.108 }, "kind": "paragraph", "text": "In support of this vision, the Foundation has initiated the Formalising Informal Micro-Enterprises (FIME) Project. The FIME objective is to develop an understanding of the obstacles that hinder the growth and formalisation of micro-enterprises situated in the informal economy in order to influence the policy environment and at the same time to encourage greater industry support for micro-enterprise. 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In the informal settlement context, there are no roads, so people cannot own cars (assuming they had the means) and the constraints of space impose a physical restriction on business growth. Some entrepreneurs can overcome these challenges, such as the furniture manufacturer in Browns Farm who stores his materials and couches on the roof-tops of the neighbouring properties. 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In Cape Town, the project will re-examine each research site to understand how the current mixture of businesses (and ownership, in the case of spaza shops) changes over time and is influenced by policies and state interventions.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:09:04.97+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4557b868-daa7-4fa8-915f-3c74d05d5556", "parentComponentId": null }, { "bbox": { "h": 0.45, "w": 0.45, "x": 0.03, "y": 0.1 }, "kind": "paragraph", "text": "The space has been utilised to construct separate accommodation, sometimes to provide extra income through the rental from a bungalow. For those with a garage, the space is ideally suited to the operation of a great variety of businesses, including spaza and game shops, micro-manufacturing (such as furniture), running a butcher shop and repairing cars. In Delft there is a hive of activity related to cars, which supports an economy of micro-enterprises, including; mechanics, panel beaters, spare dealers, car washes and transport services. A similar influence is evident in parts of other sites with the same spatial and socio-economic characteristics.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:09:04.97+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "831bb999-c36d-4462-b24f-0f9026d6ec3d", "parentComponentId": null }, { "bbox": { "h": 0.4, "w": 0.2, "x": 0.75, "y": 0.1 }, "kind": "paragraph", "text": "The majority of the identified micro-enterprises operate in conflict with municipal regulations, especially land use planning criteria. In Delft South and Browns Farm, a number of spaza shops, notably those belonging to foreign shop-keepers, operate from used shipping containers in contravention of land use regulations. Shebeens are unable to obtain liquor licences without obtaining a land use departure towards commercial rezoning; a requirement that municipalities will not grant in what are classified as residential neighbourhoods. All businesses that display commercial signage (most spazas), operate on street pavements (green grocers, butchers and take aways), or noise pollute or present environmental risks (car mechanics and panel beaters) contravene the same regulations. Educare/crèches require registration from Provincial authorities though most operate illegally.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:09:04.97+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9acae64d-1eb9-41df-8104-aee012469588", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.2, "x": 0.53, "y": 0.145 }, "kind": "paragraph", "text": "The research found that cultural influences provide an important source of economic opportunities in the form of niche markets. The great number of liquor businesses in the township can be attributed to a segmented market, with businesses targeting different typologies of clients and offering different environments and services. This process is notable in businesses selling food products or providing take away food.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:09:04.97+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9be941b1-048f-467c-91d5-67e2944807bf", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.45, "x": 0.03, "y": 0.55 }, "kind": "paragraph", "text": "Delft South differs from the three other sites in that it is spatially the least connected to areas where formal business predominates. In Sea Winds, a population with similar socio-economic characteristics to Eindhoven and parts of Delft South, there are few micro-enterprises, which might be explained by the close proximity of this particular site to industrial areas, shopping malls and long established high streets. 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Cultural influences also shape micro-manufacturing opportunities as evident in the manufacture of traditional clothing and beadwork and create demand for traditional medicine and unique health care products such as false teeth.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:09:04.97+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "eda0f97a-7dc8-4d58-9f4d-1a9c45d97ef1", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.2, "x": 0.75, "y": 0.51 }, "kind": "paragraph", "text": "Of all the micro-enterprises that contravene the myriad of laws and regulations on running home-based enterprises, the state has targeted (systematically) liquor businesses. 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