CB likely stands for Customer Base. The slide uses a mix of survey data and icon-based visualization.
Consulting deck · key_takeaways · quantify_impact · dense density
2 without position callout 1 · metric 1
Data context (35/32/44%) → conflict (loyalty drives sales) → implication (>90% see ads online).
Action Titles slide · 90%Title quotes the headline finding: '3 out of 5 sales are driven by existing CB'.
Audience Definition slide · 70%The slide presents data from a survey of 1,000 respondents, indicating that it is tailored to a specific audience.
Big Idea Formula slide · 60%The slide presents a key takeaway that 'Customer loyalty is the main driver for sales: 3 out of 5 sales are driven by existing CB'.
Concrete Language slide · 75%Verbatim user quotes: 'I already have/had a product...', 'A friend talked to me...'.
Picture Superiority Effect slide · 80%Five shopping-cart icons (3 red, 2 grey) visualise the 3-of-5 stat.
Quantification slide · 80%The slide includes specific metrics, such as '3 out of 5 sales are driven by existing customer base' and '35% Attachment to the brand'.
No metric insight is anchored to this slide.
No framework match is anchored to this slide.