{
  "docId": "019dd923-5e87-7479-8207-9f9581f7bc57",
  "docSlug": "f35672098bfcb228",
  "documentTitle": "Digital Revolution Awards",
  "authorId": "Bain",
  "authorName": "Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 8,
  "pageCount": 36,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "key_takeaways",
  "function": "quantify_impact",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "CB likely stands for Customer Base. The slide uses a mix of survey data and icon-based visualization.",
  "elementsJson": [
    "headline_text",
    "icon_grid",
    "big_number",
    "callout_box",
    "photo"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e87-7479-8207-9f9581f7bc57/8",
  "deckHref": "/decks/019dd923-5e87-7479-8207-9f9581f7bc57",
  "deckJsonHref": "/decks/019dd923-5e87-7479-8207-9f9581f7bc57.json",
  "deckAnchorHref": "/decks/019dd923-5e87-7479-8207-9f9581f7bc57#slide-8",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "3 out of 5 sales are driven by existing customer base",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-0490-77fe-9d3f-c62c8d866969",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.2,
        "y": 0.63
      },
      "kind": "metric",
      "text": "44% Marketing",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "02c11c5d-06ff-4d1e-a1bf-c1380d05c17f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.31,
        "y": 0.32
      },
      "kind": "metric",
      "text": "32% Word of mouth",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "30228116-673a-4f8c-954f-5d5eb0a7f37d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.61,
        "y": 0.41
      },
      "kind": "metric",
      "text": "3 out of 5 sales are driven by existing customer base",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "64959286-362c-4374-99f3-f4f412a0e119",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.61,
        "y": 0.68
      },
      "kind": "metric",
      "text": "Of which >90% Has seen the advertisement online on websites or on social media",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "93897678-44e7-4a2f-a014-d540d5498624",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.08,
        "y": 0.32
      },
      "kind": "metric",
      "text": "35% Attachment to the brand",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a77fd930-e778-43a1-a306-e305f1a526dd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Sales driver: 60%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-0490-77fe-9d3f-ca523f291dd9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.5,
        "x": 0.07,
        "y": 0.2
      },
      "kind": "paragraph",
      "text": "How did you find out about the product/service you purchased? (multiple answers)",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f6abe288-fa64-43c1-805f-7c8e950e839e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.2,
        "x": 0.2,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: Survey on Oct 23, 1k respondents",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dd50440c-1c15-4e43-b162-e0a0b1ff9d6f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.75,
        "x": 0.07,
        "y": 0.08
      },
      "kind": "title",
      "text": "Customer loyalty is the main driver for sales: 3 out of 5 sales are driven by existing CB",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f31c9325-1cf0-40d8-a4ed-24276017bcd4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Data Story Arc",
      "slug": "data-story-arc",
      "agent": "Storyteller",
      "layer": "loop",
      "matchId": "019dd95a-16c4-7148-811f-ebd92025ba00",
      "evidence": "Data context (35/32/44%) → conflict (loyalty drives sales) → implication (>90% see ads online).",
      "confidence": 55
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-16c4-7148-811f-dc8da21fe360",
      "evidence": "Title quotes the headline finding: '3 out of 5 sales are driven by existing CB'.",
      "confidence": 90
    },
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "dad5dc55-929e-4d01-9d73-af3e728b06bd",
      "evidence": "The slide presents data from a survey of 1,000 respondents, indicating that it is tailored to a specific audience.",
      "confidence": 0.7
    },
    {
      "name": "Big Idea Formula",
      "slug": "big-idea-formula",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "eb4b0736-cf16-40a4-ae9d-0ec9807dd79b",
      "evidence": "The slide presents a key takeaway that 'Customer loyalty is the main driver for sales: 3 out of 5 sales are driven by existing CB'.",
      "confidence": 0.6
    },
    {
      "name": "Concrete Language",
      "slug": "concrete-language",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-16c4-7148-811f-e6f51003e615",
      "evidence": "Verbatim user quotes: 'I already have/had a product...', 'A friend talked to me...'.",
      "confidence": 75
    },
    {
      "name": "Picture Superiority Effect",
      "slug": "picture-superiority-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-16c4-7148-811f-e3e13a9da96c",
      "evidence": "Five shopping-cart icons (3 red, 2 grey) visualise the 3-of-5 stat.",
      "confidence": 80
    },
    {
      "name": "Quantification",
      "slug": "quantification",
      "agent": null,
      "layer": "slide",
      "matchId": "4f53fbca-a8c4-4910-aa1c-e1d43d6db469",
      "evidence": "The slide includes specific metrics, such as '3 out of 5 sales are driven by existing customer base' and '35% Attachment to the brand'.",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 18,
      "from": 3,
      "beatId": "019dd95a-0702-74a3-87e6-7a24bbd8ccfb",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": "triple-take-the-facts-what",
      "evidence": "Customer/Country/Companies data sections deliver hard facts.",
      "position": 1,
      "confidence": 65,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    },
    {
      "to": 18,
      "from": 3,
      "beatId": "019dd95a-0702-74a3-87e6-896ba2cc937f",
      "arcName": "The Mountain",
      "arcSlug": "mountain",
      "beatName": "Rising Action",
      "beatSlug": "mountain-rising-action",
      "evidence": "Cumulative evidence across Customer, Country, Companies.",
      "position": 2,
      "confidence": 55,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 6,
      "name": "Aha Moment",
      "slug": "03-aha-moment",
      "bestFor": "Data-heavy sections, research findings, analytical arguments",
      "matchId": "019dd95a-088c-724c-b311-d31a81e93e58",
      "evidence": "Frames CX/personalization questions on p.6-7 then reveals data-driven aha on p.8-9 (loyalty=3/5 sales, 1P data is the key).",
      "position": 2,
      "objective": "Surface the personalization-and-loyalty insight",
      "structure": "The Problem/Question -> What the Data Shows -> The Insight",
      "confidence": 60,
      "description": "Establish a tension, present data, then deliver the insight that changes everything"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}