Hurting at the margin
Elevating the Exchange · page 7 of 36
The slide uses dual-axis line charts to show the divergence between rising costs/revenues and declining profit margins.
Consulting deck · data_table · analyze_data · dense density
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Slide schematic 8/8
callout 2/2 chart 2/2 disclaimer 1/1 legend 1/1 title 2/2
Components 8
primary primary line line disclaimer legend headline subtitle
Tools 5
Loss Aversion block · 75%
Frames the story as 31-point margin loss
Action Titles slide · 85%'Hurting at the margin' is the so-what, not 'profit margins'
Annotation slide · 90%Red double-arrow callouts '-31 pts' and '-11 pts' on each chart
Small Multiples slide · 88%Twin time-series charts: Traditional vs Total business side-by-side
Von Restorff Effect slide · 75%Red drop-arrows pop against purple palette to mark the loss
Metrics 1
Frameworks 0
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