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Embracing the Loyalty Equation · page 9 of 26

Includes a direct customer quote and survey statistics to illustrate the problem.

Consulting deck · problem_statement · frame_problem · overcrowded density

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Slide schematic 10/10
list 2/2 paragraph 5/5 quote 1/1 source-note 1/1 title 1/1
Components 10
bullet bullet paragraph paragraph paragraph paragraph paragraph pull-quote source-note headline
Tools 3
Action Titles slide · 88%

Title 'Telcos fall short on consumer expectations of a simplified, personalized experience.'

 Concrete Language slide · 75%

Specific stats: 74%, 70%, 48%, 55%, 47%, 30.1%, 10.6%.

 Von Restorff Effect slide · 80%

Word 'experience' highlighted with purple block in the title.
Metrics 1
Consumers frustrated by lack of consistent service across telcos' contact channels other · 70%

Telcos fall short on consumer expectations of a simplified, personalized experience.

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