Embracing the Loyalty Equation

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chart 1/1 paragraph 2/2 title 1/1

Components 4

bar-horizontal paragraph paragraph action-title

Tools 3

Action Titles slide · 80%

Title argues 'customers prefer CSPs' over e-commerce/devices.

Chart Selection Guide slide · 85%

Ranked horizontal bar chart of 9 provider types.

Color Strategy slide · 75%

Top three CSP-related bars in brighter purple to flag preferred providers.

Metrics 1

Preference for wireless/mobile provider as bundled digital services provider survey_sentiment · 62%

Are there others in this space? Why shouldn't customers turn to an e-commerce provider or a device manufacturer for these offerings? Because as our research confirms, customers prefer CSPs (see Figure 7).

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Embracing the Loyalty Equation · slide 19