Nielsen Fan Insights

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chart 2/2 image 1/1 list 1/1 source-note 1/1 title 1/1

Components 6

bar-grouped bar-grouped icon-grid bullet source-note headline

Tools 2

2x2 matrix slide · 50%

chart/bar-grouped: Income distribution by segment chart/bar-grouped: Age distribution by segment

Audience Segmentation slide · 70%

list/bullet: Basketball fans are younger, better educated, higher income, and interested in music, sports, and social media.

Metrics 0

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Frameworks 1

audience-segmentation 90%

Comparison of demographic profiles between general population and avid fans

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