{
  "docId": "019dd923-5de0-76bd-a166-bb4055af030a",
  "docSlug": "2d1779c478d8b1f5",
  "documentTitle": "Nielsen Fan Insights",
  "authorId": "misc",
  "authorName": "Nielsen",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 16,
  "pageCount": 19,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "segmentation",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 18,
  "notes": "Includes Nielsen branding and base size information.",
  "elementsJson": [
    "bar_chart_grouped",
    "bullet_list",
    "icon_grid",
    "data_table"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-bb4055af030a/16",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-bb4055af030a",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-bb4055af030a.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-bb4055af030a#slide-16",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Basketball fans are younger than the average population, better educated, and higher in income.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-edae-75dc-928a-4eb99b1fe8f9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.3,
        "x": 0.35,
        "y": 0.65
      },
      "kind": "chart",
      "text": "Income distribution by segment",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4ec96b1c-3108-4c09-9b2b-e449afe6212d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.3,
        "x": 0.35,
        "y": 0.15
      },
      "kind": "chart",
      "text": "Age distribution by segment",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c4223802-be64-46f2-9484-a1ab9311ac6c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.2,
        "x": 0.72,
        "y": 0.27
      },
      "kind": "image",
      "text": "Interests: Music, Movies, Social media, Environment, Travel, Events",
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6ff60c33-ed8b-471a-9734-abbebb1c0e22",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.3,
        "x": 0.05,
        "y": 0.4
      },
      "kind": "list",
      "text": "Basketball fans are younger, better educated, higher income, and interested in music, sports, and social media.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "891b1152-55d3-42aa-bd44-16f8fd8a49c9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Average age: 39.2 years",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-edae-75dc-928a-52778f28ae36",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.04,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Base: 18,000 representative (urban) respondents aged 16-69 years / 13,232 casual fans / 10,757 avid fans",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "09acf027-62f0-48ce-a8ba-34cad5cccdbd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.04,
        "y": 0.05
      },
      "kind": "title",
      "text": "Demographic profile basketball fans",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2e4e047c-64fa-4d88-93c2-f89b6910ebaf",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "d7d17236-b567-4f92-bbb1-2a67d401e787",
      "evidence": "chart/bar-grouped: Income distribution by segment chart/bar-grouped: Age distribution by segment",
      "confidence": 0.5
    },
    {
      "name": "Audience Segmentation",
      "slug": "audience-segmentation",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "8c70e61d-a1b0-4968-a3c6-6415dbecd910",
      "evidence": "list/bullet: Basketball fans are younger, better educated, higher income, and interested in music, sports, and social media.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "audience-segmentation",
      "slug": null,
      "matchId": "e00b63f9-83aa-4897-ad9b-06a1c17977dc",
      "evidence": "Comparison of demographic profiles between general population and avid fans",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 16,
      "from": 15,
      "beatId": "10f99f2e-c0c8-43e8-894d-005bd4ee9100",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "Demographic profile of basketball fans",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}