Digital Consumers of Tomorrow, Here Today: A SYNC SOUTHEAST ASIA REPORT · page 42 of 64
The chart uses a stacked bar format to compare 2019 (dark purple) and 2020 (light purple) data points.
Consulting deck · industry_trends · quantify_impact · overcrowded density
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Audience Definition slide · 70%
Digital consumers of tomorrow, here today by Facebook and Bain & Company. (A Facebook-commissioned survey of 16,491 respondents from ID, MY, PH, SG, TH, VN.
Data Story Arc slide · 70%Among the six countries, the most notable changes were in Singapore, where online usage nearly tripled to 30%, and Malaysia, where online usage more than doubled to 40% of consumers.
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