The global consumer: Changed for good Consumer trends accelerated by the COVID-19 pandemic are sticking · page 22 of 24
PwC Global Consumer Insights Pulse Survey page 22.
Consulting deck · situation_overview · establish_context · dense density
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Before-After-Bridge slide · 80%
And now the animal spirits of the economy are starting to stir.
Closing Techniques slide · 80%memorable line 'Light at the end of the tunnel' + soft CTA to companies
Concrete Language slide · 65%specific GDP/vaccine numbers anchor the close
Contrast Principle slide · 60%Even though the pandemic continues to devastate nations such as India and Brazil, some light is appearing at the end of this long, dark tunnel.
Emotional Appeal slide · 70%warm grocery-shopper photo + uplifting tone
Visual Hierarchy slide · 60%italic display title above body copy
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